The 15th
Financial Case Analysis Contest

Analysis Report

Case Name： PRADA: TO IPO OR NOT TO IPO: THAT IS THE QUESTION, AGAIN
Report Title： SWEET ARE THE USES OF IPO
Team Name： WINDTRACKER

DATE: 16/12/2012 Contents
ABSTRACT 1
1. Macro and Industry Analysis 3
1.1 Financing Environment 3
1.1.1 International Monetary Market 3
1.1.2 International Bond Market 7
1.1.3 International Stock Market 9
1.1.4 International Private Equity Market 10
1.2 Industry Analysis 10
1.2.1 Industry Life Cycle Analysis 11
1.2.2 Five Forces Analysis 13
2. Financial Analysis and Forecasting 20
2.1 Financial Analysis 20
2.1.1 Profitability Analysis 20
2.1.2 Debt Solvency Analysis 24
2.1.3 A Close Look at Prada’s Cash Flow 27
2.2 Forecasting and Capital …show more content…

And it has 88.41 on June 7th which is at one-year high. Later the pace of economic recovery slows down, investors’ expectations for FED to restart quantitative easing measures have gradually increased, additionally, panic caused by European sovereign debt crisis has gradually decreased, risk appetite among investors has risen, and the dollar index therefore dropped. After November, due to the Irish debt problems and conflicts in North and South Korea, investors hedge demand increased, thus the dollar index went strong. At the end of the year, the dollar index closed at 79.028 which have risen by 1. 5% compared to the end of the previous year. The euro against the dollar rose first and then went down. The US dollar rate trend of 2010

From beginning of this year, due to the European sovereign debt crisis, plus investors worried more about the euro zone’s economic recovery slowing down, the Euro against the dollar went down 1.1914 on June 7th, the lowest one since March 2006. Since then, as the released Euro zone economic data turned better, the sovereign debt crisis panic decreased gradually, the Euro against the dollar rebounded steadily. At the year end, the euro against the dollar closed at 1.3377, a decrease of 6.6% compared to last year.

The Euro rate trend of 2010

Sterling against the dollar rose first and went down later. In the year beginning, due to the British waned economic data and its high fiscal deficit, sterling against