UNIVERSITI TEKNOLOGI MARA (UiTM) SHAH ALAM
ARSHAD AYUB GRADUATES BUSINESS SCHOOL (AAGBS)

STRATEGIC MANAGEMENT

COMPANY VISION & MISSION CRITIQUE
Perushaan Automobil Nasional (PROTON)

WAN MOHD SHAIFUL BIN WAN NAWI 2012120887

GROUP: MBA700/E-TRACK BMP7005P

SUBMISSION DATE:
14/04/15

Vision:
A leading Global Mobility Solutions Provider

Mission:
Continuously Create Innovative Processes, Products, & Services that win people’s hearts and minds.

The Critiques on Vision & Mission of Perusahaan Automobil Nasional (PROTON)
Vision can be define as an inspire statement that consists of goal and objective that an organization would like to achieve or accomplish in the mid-term or long term future. It is intended to serves as a …show more content…

Besides that PROTON has the capacity to serve the concept of mobility solution provider because, under PROTON there is more than 1 brand that joint with PROTON such as LOTUS, MIYAZU, POTENZA and others. PROTON also has experienced adoption of different management, business operation for sales and service brand such as Mitsubishi and Honda. With all this, it shows that the Vision is achievable and logically states the ability of PROTON to be at that particular level in future.
On the mission statement, it is verified that PROTON mission give and defines the organization as a whole. The word “Continuously Create” refers to the PROTON activity that continuous and constantly put an effort to deliver better solutions to target recipients which is the customers. A rapid development of new product technology and to rapidly close all issues related to products failure become one of the major priority by PROTON. It is true that there is quite a lot of complaint on products but most of case solve within the time period set by the company. PROTON continuously develops an efficient and effective process in line with the needs and preference of the customer. For example, the appointment booking for service job done through phone call, reminder of service done by Customer Retention Executive, delivery of cars at the customer doors, and others. The words of “Innovative” give the definition of new or improved solutions