Red Bull
Corporate Motivation and Culture

Table of Contents
Summary…………………………………………………………………………Page 2 Motivation……………………………………………………………….……….Page 3
Culture………………………………………………………………...…………Page 7 Conclusion…………………………...…………………………………….…….Page 11 References………………………………………………………………….……Page 12
Evaluation Sheet……………………………………………………………...…Page 16

Summary:
Red Bull, the producer of the number one energy drink in the world was founded in 1984 by Dietrich Mateschitz in Austria. Since 1987, Red Bull has sold more than 30 billion cans, 4.6 billion alone in 2011. Red Bull’s headquarters are based in Austria but the product is now available in 164 countries. They are …show more content…

Many of Red Bull’s employees have the feeling of achievement and accomplishment due to the amount of social contact allowed within the office. Red Bull’s offices are designed with open spaces and large common areas, which encourages socializing within the workplace. Socializing within the workplace leads to intrinsic motivation because it increases job satisfaction therefore increasing an employee's motivation for achievement. Intrinsic motivation can also stem from the hiring process used at Red Bull. Red Bull supports hiring and promoting from within the organization resulting with the employees having the drive for power. Employees have an increased chance of being promoted because of the closed competition and can see first hand their potential within the organization. In addition, because of the closed competition, employees may be motivated by the challenge to obtain a certain role or position before a fellow co-worker.
According to Equity theory, which can be defined as motivation that stems from a comparison of the inputs one invests in a job and the outcomes one receives compared to another person or group (Johns and Saks, 2011) could lead to procedural injustice in the eyes of the employee. Procedural injustice occurs when the process used to determine work outcomes is seen as unreasonable (Johns and Saks, 2011). As a suggestion, it is recommended that Red Bull’s Human Resource team provide’s