This paper is going to discuss why the fast-food chain, Red Rooster was unable to thrive and grow when it was part of the Coles-Myer chain, the significant changes for the industry in the area in Australia during the next five years, the dominant management or marketing factors that permit success within the fast-food business. The paper will question whether a large retail chain such as Coles-Myer, Safeway, Wal-Mart and others can effectively compete in the fast-food business. As well as this it will explore the issues about what type of multi-nationals should do in order to succeed in the fast-food business.

Jones (2002, p. 201) discusses fast food has been one of the big success stones in UK hospitality industry during the past 20 …show more content…

The large retail chain such as Coles-Myer, Safeway, Wal-Mart and others cannot effectively compete in the fast food business. The multi-national should do a fast-food business plan in order to succeed in the fast food business. The free dictionaries defined retail chain is “a large retail store organized into department offering a variety of merchandise.” So, people do believe the large retail chain cannot effectively compete in the fast food business as the type of business they running are different. For retail chain such as Coles-Myer, they sell variety of products to the customer like shampoo, toothbrush and other groceries but for the fast-food restaurant they only sell the food but not any other product. Fast Food Business Plan offers information about the plan detailing the launch of a fast food restaurant. The plan content provides methods for forecasting daily customers’ projection, demographic data that supports the fast food restaurants, detailed financial analysis, fast food menu pricing formula and a market analysis of the fast food industry.

People believe that the fast food chain will grow rapidly in the future and the advanced technology will take part of it. Red Rooster was unable to thrive and grow when it was part of Coles-Myer chain is because one is running a fast food business while Coles-Myer is the retail chain, so the type of organization is different. Meanwhile,