INTERNAL AND EXTERNAL AUDITING MARKETING REPORT PLANNING THE FUTURE MARKETING STRATEGIES FOR SAMSUNG TELECOMMUNICATION COMPANY

PREPARED BY: SABRINA A. MDEMU
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Appendix………………………………………………………………………2.

Executive summary…………………………………………………………..3.
Introduction
* Vision of Samsung……………………………..4. * Statistics and research figures…………………5.
Recommendation on internal and external auditing for future marketing strategies * Internal auditing * SWOT analysis………………………………...7. * BCG Matrix strategy…………………………..10. * External Auditing * PESTEL Analysis……………………………..11. * Generic Competitive Strategy………………...13. * Porter’s five forces…………………………….14.
Conclusion………………………………………………………………………14 …show more content…

BCG (BOSTON CONSULTING GROUP) MATRIX STRATEGY
We look on BCG Matrix when looking on internal auditing. This is the popular portfolio management tool mostly used in product life cycle in a company.
There four section on BCG matrix, Star products, Cow products, Question mark products and the Dog products.

The Star products are products with high market growth and high market share. So Samsung has to recognise these products and give them a first priority.
Cow products have low market growth but high market share. So Samsung has to check on their product to see which one is doing well.
Question mark products are the ones high market growth but low market share. Investment is needed for this product to stand and succeed and even move to be a star product
Dog product has low market growth and market share as well. They should be taken out of the business as they only generate money for them self. Samsung has to identify their dog product and either remove them from the market or renovate them so as they can move from that group.

EXTERNAL AUDITING
The most important in external auditing is the PESTEL analysis, (POITICAL, ECONOMICAL, SOCIAL, And TECHNOLOGICAL, ENVIROMENTAL AND LEGAL FACTORS).
In the business you have to expect changes, i.e. Tax changes, changes in government policy, Laws changes, trade barriers and even demographic changes. And as a business you got to be prepared on how to flow with them so as