| | International Expansion | | 41032048 | 潘阳晨 |

Splash—International expansion analysis |

Contents

Executive Summary
Introduction
Current Situation Critical Issues
Analysis
Macro-environmental Analysis—Market Analysis Industrial Analysis-- Michael Porter's 5 Forces Model Internal Analysis--SWOT
Conclusion
Recommendation Business Strategy Price Strategy Promotion Strategy E-Business Strategy

Executive Summary
The aim of this report is to resolve the critical issues of Splash on the international expansion. In the first part, we can have a quick grasp on brief information of Splash. Secondly, to look the issue into details, we have analysis the macro-environment, industry and internal environment of Splash. …show more content…

However, this industry favors incumbents.
Macro-environmental analysis | | Local market | * GDP per capital ranked 130th globally in 2005. * 40% of people live below the poverty line of US$1 per day and more than 55% of people live on less than US$2 per day. * Inflation fueled by rising oil price affect people’s purchasing power. * Philippines were world’s 12th most populous country with 88 million people. * It is one of the most Westernized countries in Asia. * Competition is fierce from China and Taiwan. | Indonesia | * GDP growth rate was 5.3% in 2005. * 27% of people lived below the poverty line. * Indonesia was the world’s 4th most populous nation with 240 million citizens, nearly half of whom were under the age of 25. More women joined workforce and hold many OFWs. * Splash can responsible for all business development activities as the majority partner of the joint venture, while the minority partner oversaw regulatory requirements and other local matters. * There have a growing and large personal care industry. * Competition is fierce from a variety of smaller, local player. | Other Asian Market | * People there have similar beauty care needs and aesthetic standard, such as Vietnam have similar skin tones and dermatological concern, so Exfoliants sold