Starbucks Analysis

7701 words 31 pages
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2013
GROUP 6

2013
GROUP 6

STRATEGIC MANAGEMENT
STRATEGIC MANAGEMENT
TROY UNIVERSITY
TROY UNIVERSITY
STARBUCK CASE ANALYSIS
STARBUCK CASE ANALYSIS

Instructor: Min Carter, Ph.D.

Instructor: Min Carter, Ph.D.

LY NGOC HUY
TRAN QUOC HUY
HOANG VAN VINH
TON KHANH PHUONG
VU NGUYEN TRAM ANH

LY NGOC HUY
TRAN QUOC HUY
HOANG VAN VINH
TON KHANH PHUONG
VU NGUYEN TRAM ANH

Saigon, May 20, 2013

Saigon, May 20, 2013

TABLE OF CONTENTS I. INTRODUCTION 1 II. ANALYSIS FIRM’S CURRENT SITUATON 1 1. Mission 1 2. Vision 1 3. Information of a firm’s current situation 1 4.1 Current business strategy 1 4.2 Marketing 1 4.3 Finance 2 4.4 Operation 2 4.5 Human resource 3 III. CONDUCT ANALYSIS 3 …show more content…

“Innovation and an enhanced customer experience drove strong comp sales and revenue growth, while a laser focus on improving efficiency and controlling costs enabled us to deliver record margins and earnings. Starbucks has never been better positioned to achieve the aspirational goal we have set of becoming one of the world's most respected, admired and enduring brands.”
“Record second quarter results once again illustrate the power of the Starbucks business and brand,” commented Troy Alstead, chief financial officer. “Continued strength in our US operations, despite ongoing uncertainty in the macro environment, has fueled our performance and allows us to pursue long term strategic initiatives across our segments. Given our performance in the first half of the year and the considerable momentum in the business as we enter the second-half, we are raising our full year earnings growth target.”

4.4 Operation
Basic Structure
The structure of the Starbucks Corporation is not an uncommon one. Starbucks executives oversee the company from its headquarters in the city of its birth, Seattle, Washington. Around the

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