Starbucks case study

1- I think the most important management skills for Schultz to have are the conceptual skills. Since Schultz is the chairman of Starbucks, which means he is the top manager of the company, the conceptual skills are the most important for him to have. Mostly because conceptual skills help him see the organization as a whole. It helps the manager understand the relationship among the various subunits, and visualize how the organization fits into its broader environment. In fact the conceptual skills are defined as the ability to think and to conceptualize about abstract and complex situations. But as we can see in the case Schultz proved he had good conceptual skills when he decided to open his own espresso chain after …show more content…

As we all know Starbucks is an international organization that has more than 11000 outlets in more than 36 countries. Therefore, managers in all types and sizes of the organization are faced with the opportunities and challenges of globalization. Globalization means unlimited competition, and we should not forget the political and cultural challenges of operating in a global market, and meeting consumer expectations and tastes. Generally, consumers all over the world are better informed, and therefore have higher and more exacting expectations. This forces businesses to meet higher standards. A multi-national business environment is more complex and more difficult to manage. A multi-cultural employment policy leads to employees of many different nationalities, languages, religions and cultures in different offices across the globe. These employees react in quite different ways to incentives, to motivation and it is very difficult to find managers who are sensitive to all these different factors. It is very easy to inadvertently give offence and demotivate workers. While top managers are more concerned with globalization's effect and how to deal with international competition and global market, first-line managers and middle managers have to deal more with workforce diversity since Starbucks is in more than 36 country and workers