Sustainable Reporting
E cological Footprints of Starbucks Coffee Company

T able of Contents 1. 2. Introduction Company Analysis 2.1 Foundation and Development 2.2 Internationalization 2.3 Products and Services 2.4 Recognition and Awards 3. Ethical Sourcing 3.1 C.A.F.E. Practices 3.2 Coffee Purchasing 3.3 Farmer Support 3.4 Forest Carbon Programs 4. Green Store Design 4.1 Energy Conservation 4.2 Renewable Energy 4.3 Water Conservation 4.4 LEED® certification and Green Building 5. Recycling 5.1 Reusable Cups 5.2 Store Recycling 6. Corporate Social Responsibility 6.1 Community Initiatives 6.2 Youth Action Grants 7. 8. 9. Conclusion Appendix Bibliography .. ... . .. 3 4 4 4 4 5 6 6 6 ... 7 .. 7 .. 8 8 . 8 9 9 10 10 10 12 12 12 14 15 16 …show more content…

Generally, C.A.F.E. impacts are evaluated by grouping its guidelines. The classified indicators include social (people), environmental (planet) and economic (product) factors. For example, the results of the C.A.F.E. Practices are measured in Guatemala and Colombia where annual results assessments concerning farmers, workers and conservation take place. So far, higher income and sales, higher health rates due to fewer pesticides and herbicides, better education systems and a valid biodiversity have been observed (Starbucks, 2012).

C.A.F.E. verified producers exist in 20 countries with cultivating their coffee on 102,000 hectares each year; for instance in Papua New Guinea, Zambia, Panama and China. In 2011, 86% (367 million pounds) of its total coffee purchased has been C.A.F.E. verified coffee (Starbucks, 2012). 3.2 Coffee Purchasing By 2015, Starbucks aims to purchase 100% ethical sourced coffee (Starbucks, 2012). That means, the coffee must be verified by either Starbucks C.A.F.E. Practices, F airtrade or another third-party program. For C.A.F.E. Practices 3.1 C.A.F.E. Practices.

Starbucks has offered F airtrade coffee since 12 years. Lately,