NIKON VS CANON | STRATEGIC MANAGEMENT ANALYSIS | |
4/1/2012
4/1/2012

Table of Contents Strategic Management Comparison between Nikon and Canon 3 Introduction 3 Nikon Company Background 4 Logo 4 History 5 Products 5 Canon Company Background 6 History 6 Logo 7 Products 7 Nikon Corporate Information 8 Mission 8 Vision 8 Canon corporate information 9 Mission 9 Vision 9 Corporate Philosophy 9 SWOT Analysis 10 Nikon 10 Strengths 10 Weaknesses 11 Opportunities 11 Threats 11 canon 12 strengths 12 Weaknesses 12 Opportunities 13 Threats 13 TOWS Matrix 14 Canon 14 Strengths – Opportunities 14 Strengths - Threats 14 Weaknesses – Opportunities 15 Weakness - Threats 15 Nikon …show more content…

In order to successfully carry out this mission, Nikon constantly strive for technical innovation, and remain a corporation driven by energy and passion. The brand symbol accurately represents this ambitious goal. The basic design elements that have supported the Nikon brand image in terms of quality and reliability, add fresh and innovative elements, including a new Nikon concept. The logo consists of black Nikon logotype that has gained worldwide recognition for superior quality and reliability, as well as Nikon's identity colour, yellow. Yellow expresses breadth and passion, while black expresses trust and quality. There is graphic element of sequential rays, to represent the future, and express Nikon's mission, will and future possibilities.

History
Nikon Corporation was established on 25 July 1917 when three leading optical manufacturers merged to form a comprehensive, fully integrated optical company known as Nippon Kōgaku Tōkyō K.K. Over the next sixty years, this growing company became a manufacturer of optical lenses (including those for the first Canon cameras) and equipment used in cameras, binoculars, microscopes and inspection equipment. In 1953 the first international operations started with the establishment of Nikon Optical Co., Inc. (now Nippon Kogaku (U.S.A.) Inc.) in the U.S. The most popular model series Nikon SLR was introduced in 1959. With time Nikon