MGW3401 – STRATEGIC MANAGEMENT
Tenfold™ Organic Textile
Case Analysis Report

Lecturer: Dr Chong Yit Sean, Esther
Tutor: Dr Tan Seow Kian, Sharon

Cheok Huei Chun (24826200)
Teoh Tong Aik (26094193)
Florian Navintach Zeorelli Samerawickreme (24729833)
Clement Marsha (25342754)
Habiba Almahrooqi (25384589)

Table of Contents
Executive Summary
1.0 Introduction
1.1 Purpose of the report
1.2 Company information
1.3 Assumption
1.4 Methodology
1.5 Purpose of Report
2.0 Strategic Analysis
2.1 SWOT ANALYSIS
2.1.1 Strengths
2.1.2 Weaknesses
2.1.3 Opportunities
2.1.4 Threats
2.2 Main issues
2.2.1 Issue 1
2.2.2 Issue 2
3.0 Evaluation of Alternative Strategies
3.1 Alternative 1 …show more content…

Tenfold’s main objective is to provide high quality fashionable products from the organic textile. In 2007, Tenfold signed a two-year contract with “Aura Herbal wear” in India that uses modern conventional dyeing machinery. The agreement was to give Tenfold exclusive right to naturally dye fabric produced by Aura and sold in the U.S. and Canada.
Assumption
The information of the company that are sourced from textbook is considered based on the date of the case study presented. Hence, the SWOT analysis and alternative strategies may not be accurate as of today as there is no latest information about the company found.
Methodology
The sources of information that are used for this report are academic journals that provide different management theories and strategies and examples of how a company can improve its strategic position. Besides that, case study on this company were analysed to carry out SWOT analysis

Purpose of Report

The report will first discuss the SWOT analysis, external and internal environment of Tenflod in order to identify two main issues to improve the company’s strategic position. After that, the report will evaluate the two alternatives that the management should consider to improve the identified main issues. Finally, the report will conclude the recommendation for the best strategy to be used.

2.0 Strategic Analysis
2.1 SWOT ANALYSIS
2.1.1 Strengths
Many of the apparels uses synthetic