The Cohesion Case

6477 words 26 pages
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The Cohesion Case: The Broadway Café

Alicia N. Gadson

CIS 500: Information Systems for Decision-Making
Strayer University
Dr. Frank R. Lazzara
June 6, 2011

Table of Contents
Abstract ........................................................................................................................... 3

Part 1: Competitive Advantage................................................................................ 4
Part 2: The Broadway Café and E-Business...................................................................... 9
Part 3: Networks, Telecommunications, and Wireless Computing............................................ 13
Part 4: CRM: Second Life for Broadway Café......................................... …show more content…

The goal and strategy here is to maintain a competitive advantage atmosphere. There are two types of competitive advantages which are cost advantage and differentiation advantage (QuickMBA.com, 1998). A competitive advantage is a cost advantage when the company or business is able to carry out the same benefits as competitors, but at a lower cost while a differentiation advantage is when they are able to carry out benefits that surpass those of competing products (Baltzan, & Phillips, 2009). Here, the Broadway Café will strive to obtain both advantages. Now, there are five competitive forces which shape every business and industry. These competitive forces are the threat of power of suppliers, new entrants, competitive rivalry, power of buyers, and availability of substitute which all will help the café sustain a competitive advantage (Baltzan, & Phillips, 2009). The power of the supplier is low for the café due to the fact that there are many suppliers that the café can buy from. So, if the café is not satisfied with one supplier we can always switch to another supplier with no problems or issues as long they meet the café’s standards and expectations.
Having a low supplier power to begin with brings a high threat of new entrants to the café in that it is easy for the new entrants to come across what they will need to launch a business in this industry. However, it is tough to come into the restaurant industry and at the same time

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