Running Head: HOME AUTOMATION AND TECHNOLOGY

Total Home Automation and Technology, Inc.
John Spicuzza
MNA 4425
Applied Trimester Project
Phase 3
Due Date: April 26, 2005
Submitted Date: April 26, 2005 Abstract Total home automation is evaluated for the merits of establishing a like business in Lee County, Florida. Existing businesses and their abilities were compared to this business plan. The impact of growth in Lee County on this type of business is discussed as well as the wants and needs of new home owners. Technological trends in the home automation sector and how it affects the different markets and customers is assessed. The findings of this paper show that there is a need for a home automation business that …show more content…

Our employees are the company's most valued assets and exert a level of professionalism through ongoing training and certifications. The marketing plan will place an emphasis on meeting the mission goals of the organization with the main focus being placed on professionalism. With a professional demeanor as the backbone of the organization's personnel, all other goals will fall into place. A majority of the marketplace is presently with high-end builders and professionalism is an expected attribute. The resources available to initiate the marketing plan and start the organization on the right track are available through experienced field personnel and sharp marketing experts with a reputable background. These skilled workers will fit in well with the plan-at-hand except for the plan to have all personnel certified by a nationally recognized organization that represents the home automation field. Custom Electronic Design& Installation Association (CEDIA) is an international trade association that specializes in designing and installing electronic systems for the home. CEDIA provides certifications directly related to the industry. Included in the list of certifications are technicians,