Value Chain Analysis - Amazon.com

2861 words 12 pages
Show More
Value Chain Analysis – Amazon.com

Unit 4 Individual Project Assignment

GB570: Managing The Value Chain

Dr. Craddock

Kaplan University

January 6, 2012

Value Chain Analysis
The purpose of this value chain analysis was to explore the dynamics of Amazon.com in terms of looking at the intricate foundation (value chain) the company has created to serve its millions of satisfied customers. This company operates in the highly competitive industry of e-commerce, which is made up of fast paced marketing, cut-throat pricing, and short attention spans. There are several major success factors to be highlighted in this particular analysis. Again, the primary theme revolves around how …show more content…

Identification and Analysis of Value Drivers
Customer based value drivers can be applied across industries, but are truly crucial when discussing e-commerce. Customers, online and offline, love deals and love to get the best price. Amazon.com has created a system that allows the shopper to get highly competitive prices for whatever it is they are looking for. The second value driver for customers is variety. Consumers love to have options, varieties, colors, and styles to choose from. The customer is now no longer constrained to what they can see on a shelf. Now the customer can search for the exact color, model, edition, version, or rendition that they want through the power of Amazon.com. The ability to access a wide variety of items at one’s fingertips is extremely powerful, and Amazon.com has tapped into that notion. The third value driver is convenience. Amazon.com has, without a doubt, been a key catalyst in the evolution of convenient shopping over the internet. A doctorate student in Anchorage, Alaska can now order a hard to find textbook from someone in New York, New York right from the convenience of their own home.
Value Proposition
Amazon.com’s value proposition revolves around the fact that the company is online based. There are no physical Amazon.com stores that one can visit and browse through. The only way to access Amazon.com is by going to the

Related

  • Analyze Amazon and Walmart.Com Using the Value Chain and Competitive Forces Models
    7755 words | 32 pages

    Analyze Amazon and Walmart.com using The Value Chain and Competitive forces Models 2.1 Amazon.com 2.1.1 Amazon’s Value Chain Analysis 2.1.1.1 Primary Activities 2.1.1.1.1 Inbound Logistics Amazon has the advantage of avoiding the overhead and carrying large amounts of inventory because it orders the books from the distributors. They provide money and contracts to prospective authors and decide how many copies of a book to print. Typically a first run printing for a book varies from 5, 000….

    Show More
  • Amazon - Strategic Capability
    5333 words | 22 pages

    company's strategic capabilities. Internal and External analysis reveals Amazon's position against its competitors as well as sources of value creation and cost reduction in its value chain. Amazon.com is a leading e-retailer and is a globally recognized brand, but is facing increasing competition from bricks and mortar companies setting up an online presence and current e-retailers increasing their geographical and product scope. Amazon.com also faces strong rivalry in its Web Services Business….

    Show More
  • The Globalization of Amazon
    4888 words | 20 pages

    Globalization of Amazon.com Zheng, Li # 5263512 Yitong, Fu # 5263587 Xuanyu, Hou # 5263629 Gupta, Radheshyam # 5072517 Jiagen, Hao # 5287701 Hang, Xu # 5129804 MBAB 5P22 Section 01 April 1, 2013 * Introduction Amazon.com, Inc. was founded by Jeff Bezos out of his own garage in July 1994 under the name of Cadabra. It went online in as Amazon.com in 1995. Since that time it has never looked back and is now the world's largest online retailer. It is an American multinational electronic….

    Show More
  • Amazon Case Analysis
    3438 words | 14 pages

    website is important .(Pg 91 saunders) Commitment to e-commerce has to be maintained, by keeping ahead of the technology curve, Amazon’s one-click technology is important in keeping customers visiting.(pg 32-33 saunders ) Porters 5 forces analysis The threat of Entry * How will….

    Show More
  • Marketing Analysis and Strategy
    7747 words | 31 pages

    CanGo Marketing Analysis and Strategy The General Environment Currently the inflation rate is stable at three percent or less per year, and the consumer price index is steady with approximately 1.5-2 percent change per year. A stable economy without significant inflation will likely maintain the strong spending power of the consumer. The consumer’s dollar will be stretched further allowing them to purchase more goods. Low inflation rates will also persuade the Federal Reserve Board to keep….

    Show More
  • Walmart Case Study: Half a Century of Supply Chain Management
    4012 words | 17 pages

    [;’p// Walmart Case Study: Half a Century of Supply Chain Management SCM 607 Dr. John Wu March 15, 2014 Table of Contents Walmart Case Study: Half a Century of Supply Chain Management INTRODUCTION Walmart dominates the retailing industry in terms of its sales revenue, its customer base, and its ability to drive down costs and deliver good value to its customers. After all, the world’s largest corporation, employing 1.8 million associates worldwide, takes pride in….

    Show More
  • Mis Midterm
    1945 words | 8 pages

    C) sees the cost of adding new members as inconsequential. D) balances the high cost of adding new members to a community against the lower cost of using network infrastructure. 20) The emergence, for Amazon.com, of new competitors in the sphere of online shopping illustrates what disadvantage posed by the use of information systems to achieve competitive advantage? A) E-commerce is affected by the law of diminishing returns. B) Internet technologies….

    Show More
  • Walker Ltd
    2766 words | 12 pages

    strategy of the business into a detailed plan to create value. This helps managers quantify trade-offs and provides a….

    Show More
  • Adidas Marketing Plan
    20780 words | 84 pages

    Final
Assignment
 
 Nathan
Coury
 Christien
Crynes
 Erin
Dodds
 Priya
Nathan
 Jackie
Smith 
 April
30,
2010
 Executive
Summary
 
 Adidas
has
been
around
since
1924
and
has
grown
to
be
one
of
the
top
companies
in
 providing
a
variety
of
high
quality
products
to
consumers
interested
in
sports.
It
is
 currently
the
number
two
brand
in
the
sporting
goods
industry,
trailing
its
main
 competitor
Nike.
Adidas
has
a
strong
focus
on
both
performance
and
style,
as
opposed
to
 Nike’s
more
pure
performance
emphasis….

    Show More
  • Swot Analysis for Usa Today
    3520 words | 15 pages

    environment did Gannett seize in launching USA Today? How did the company learn about and respond to these opportunities? Research and update the case information as much as possible with current research, and then conduct a comprehensive SWOT analysis for USA Today. Gannett noticed two trends or opportunities in the reading public and took advantage of those trends. The first one is the increasingly short attention span among a generation nurtured on television; the second is the growing hunger….

    Show More

Popular Essays