MBA 6611
CASE ANALYSIS OF WGIRL, WBOY CALENDERS

Introduction:
This case is about a guy named Luke Atkins, from Richard Ivey School at the University of Western Ontario. Luke is a person interested in making calendars and raising money for a charitable fund. He wants to feature both men and women in his calendar. He has previous experience with fund raising with calendars when he when created a calendar featuring Western rugby players to raise money for the team. He now wants to focus on charities like Breast Cancer Society (for women) and Jesse’s Journey Foundation (for men) for patients with neuromuscular disease. He wants his calendar to feature seductive pictures of 12 men and 12 women.
Luke has contacted several local businesses …show more content…

This calendar would not be as attractive as the colored ones; therefore customers may not be as attracted to a black and white calendar as they would a colored one.
Alternative 2: 16-page format
Luke wants to produces the 16-page format because he thinks it would be more attractive and can generate more revenue. Luke should create two different calendars one for WGIL and one for WBOY. If Luke meets his short term goals quickly (select models, find potential customers, find locations for advertising and selling, and create his workforce) he has a better chance of making a successful calendar.
Strengths to Alternative 2:
This format is neat and simple.
Models could be sales representatives.
Students like the smaller calendar like this type rather than one with pretty scenes (like water, fields, and flowers).
This format is cheaper.
Weaknesses to Alternative 2:
Time consuming therefore each goal needs to be met as soon as possible.
Narrowing down the 32 models could cause a problem.
Commission will only be given if the maximum numbers of calendars are sold.
Alternative 3: 28-page format
With the 28-page format Luke can include all of the models into one calendar and focus more on a single product. He could spend more time focusing on just one calendar rather than making two and doing double the work.
Strengths to Alternative 3:
Customers may be happier with just one calendar full that has 2 pages