Whole Foods Case Analysis

1991 words 8 pages
Show More
Mission/External Analysis According to Whole Foods Market, Inc.'s Form 10-K from 2002, the company's "goal is to become an international brand synonymous with not just natural and organic foods, but with being the best food retailer in every community in which we are located." The vision of Whole Foods goes deeper than just being a successful grocery store. The company is dedicated to ultimately improving the world in general; it plans to do this by continuing to focus on its immediate visions, which include offering the highest quality of all-natural foods and nurturing a respectful, motivated workplace in which employees are treated fairly. The company's philosophy also includes the declaration that "companies, like individuals, …show more content…

It markets itself to its customers as a company mainly concerned with "promoting the vitality and well-being of all individuals." The main company logo is "Whole Foods, Whole People, and Whole Planet." Each area of this logo is an important part of Whole Foods' marketing plan as well as mission statement. "Whole Foods" is carried out by the company acquiring the highest quality food items and from suppliers, which claim to be the least processed, most flavorful and naturally preserved foods. "Whole People" refers to the company's employees. Whole Foods prides themselves on having a very motivated, respectful and fairly treated staff. "Whole Planet" symbolizes Whole Foods obligation to take part in their share of responsibility for the planet as a company. They carry this out by being active supporters of organic farming as well as promoting environment awareness. In 2004's fiscal year, less than .5% of total sales went to advertising and marketing costs. Whole Foods relies on its loyal customers to spread the word for the business. Rather than focus on community-wide advertisement, Whole Foods is focuses on a national brand-awareness marketing plan.

Financial Analysis Whole Foods outperforms its industry in all aspects of financial ratios including liquidity, profitability, debt and market value (Exhibit 3). To begin, the liquidity ratios of Whole Foods are on average 35% greater than that of the industry. This suggests that in terms of meeting

Related

  • Case Analysis: John Mackey, Whole Foods Market
    1711 words | 7 pages

    Eric Smith Christine Hill Organizational behavior January 24, 2013 Case Analysis: John Mackey, Whole Foods Market 1. What role, if any, does McGregor’s Theory Y play at Whole Foods? Explain. According to Kreitner and Kinicki (2013) McGregor contrasted two views on human nature by insisting that Theory Y assumes that people are more positive at work, and believed managers could accomplish more by viewing employees as such (p.9). The other outdated theory, is Theory X, which is a more….

    Show More
  • Case02Olivers
    8062 words | 33 pages

    Case 2 Teaching Note Oliver’s Markets* Overview In September 2005, Oliver’s Markets (Oliver’s) consisted of two supermarkets in Northern California, doing a combined $40 million in business. Oliver’s was completing the remodel of its original store when its top management team, Steven Maass (owner) and Tom Scott (general manager), saw the opportunity to bid on two local stores being sold by Kroger’s, a major national supermarket retail chain. Maass and Scott had ten days to decide if they wanted….

    Show More
  • Whole Foods Market
    16830 words | 68 pages

    [pic] Business Policy and Strategic Management Spring 2009 Team C TABLE OF CONTENTS Section 1: Case Study of Whole Foods 1 1.1 Historical Background 1 1.2 Organization Mission 1 1.3 The External Environment 2 1.3.1 Remote Environment 2 1.3.2 Industry Environment 3 1.3.3 Operating Environment 3 1.4 The Internal Environment 4 1.5 Generic Strategy 4 1.6 Long-Term Objectives 5 1.7 Grand Strategies 6 1.8 Short-Term Objectives 6 1.9 Functional Tactics….

    Show More
  • Whole Foods Market in 2010
    1270 words | 6 pages

    Unit 2 Case Response Whole Foods Market in 2010: Vision, Core Values and Strategy Submitted for MGT 622 (Section 90) Strategic Management Dr. Tara Davis By: Michael Bond May 26, 2013 As you read about Whole Foods and their specific strategies what struck you as positives and/or negatives. Are there certain strategic elements that were particularly insightful about what Whole Foods does? Are there any glaring weaknesses that could jeopardize their success? “Whole Foods Market….

    Show More
  • Fast Food and the Risk of Childhood Obesity
    1768 words | 8 pages

    The fast food industry promotes childhood obesity by manipulating the young mind, putting them at risk for health complications such as hypertension and diabetes. The super-sizing of America is been a frequently talked about subject lately. Especially since it is seem to have negative effects on the health of children and adults alike through massive consumption of fast food. Health providers and other authority figures are now concerned about children’s obesity rates shown during the past 3-4 decades….

    Show More
  • MARKETING SEGMENTATION, TARGETING AND POSITIONING OF BURGER KING
    1069 words | 5 pages

    PROJECT Marketing SEGMENTATION, Targeting and positioning of BURGER KING Background The following is the analysis the segmentation, targeting positioning of Burger King. Burger King Corporation is founded by James McLamore and David Edgerton, beginning the legacy of flame-broiled beef and commitment to quality ingredients and friendly service. BURGER KING is the second largest fast food hamburger chain in the world. Nowadays, more than 11 million guests visit BURGER KING Restaurants around the….

    Show More
  • Sprouts Financial Analysis
    5164 words | 21 pages

    Financial Statement Analysis Project Sprouts Farmer Markets vs Whole Foods Financial Accounting and Reporting ACTG 4610 August 10, 2015 Table of Contents 1. Background of Sprouts Farmers Market 3 1.1 Description of the company and its business 3 1.2 Business Environment 3 2. Income Statement 4 2.1 Major Sources of Operating Revenues and Revenue Recognition Method 4 2.2 Major Types of Operating Expenses 5 2.3 Significant changes in operating….

    Show More
  • Starbucks Operation Strategy
    1499 words | 6 pages

    also the exact store location that was best; it also worked hard at building good relationships with local real estate representatives in areas where it was opening multiple store locations. * Analysis: In 2009, Starbucks’ overall retail sales mix was composed of 76 percent beverages, 18 percent food items, 3 percent coffee making equipment and other merchandise, and 3….

    Show More
  • 7 Eleven Entry in Germany
    6400 words | 26 pages

    agreement with Mexico in 1971. In 2004, 7-Eleven opened a new licensed operation in Beijing, China . Internationalization Approach Reasons for expansion The article of Daniels & Radebaugh mentions 4 reasons for international expansion. In the case of 7-Eleven, the objective is mainly to expand sales. The market in the US was almost maxed out and was closing more stores than new ones were opened in 2003. In my opinion there is also a second reason for international expansion. On an international….

    Show More
  • First in Show Pet Foods, Inc. Case Summary
    1237 words | 5 pages

    First in Show Pet Foods, Inc. Case Summary Key Issues/Background: First in Show Pet Foods, Inc. faces the daunting task of introducing a new brand of dog food to the Boston area, and then the rest of the nation. This is a difficult challenge, not only because the brand, Show Circuit is unknown, but also because this dog food is frozen, unlike nearly all other dog food, which is either bagged as dry or canned. This packaging difference affects First in Show because their food will be stocked in….

    Show More

Popular Essays