Evernote case analysis Prof. Baba Prasad

1. Provide a historical context of Evernote—what were its origins? What does it do? How did it grow?
Evernote was founded by Stephen Pachikov in 2004. Later along with Phil Lebin they joined forces and formed Evernote with Lebin taking over as CEO and Pachikov taking more of a board role. Evernote launched its first product in 2008. Let’s go into a deeper role to find out more information about the company’s major brains.
Steven Pachikov
Born in Vartashen, Azerbaijan attended Novosibirsk State University followed by Tbilisi State University (Georgia). Finally it was at Moscow State University where he received an honorary master's degree in economic applications of mathematical methods. He …show more content…

Basically the options thinking models gives managers an idea how to negotiate uncertainty in their business. It is generally this uncertainty that generally clouds a company’s vision for the future. The new models like the black hole and binomial model help to negate some part of this uncertainty. The binomial model is more frequently used considering its less use of assumptions. But each of these models do have their drawbacks also.
How does options thinking work?
It basically divides the process into various stages namely such as
1) Stages
2) Abandon
3) Defer
4) Strategic growth
5) Change scale
6) Switch The options are further detailed as below Stage: A project is divided into various stages after each stage the project is evaluated to check if proceeding further is worth moving or not.
Abandon: In case pursuing a project is not worth or if it is making losses then it is possible to abandon the project without damaging the company’s future benefits.
Defer: This option is useful in terms in investment where in an investment can be put on hold so that it can be pursued later.
Strategic growth: An initial baseline investment allows the company to add investments in the future.
Change scale: A project can either be scaled up or down depending on its feasibility .In case of future benefit the