kingfisher

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KINGFISHER BEER by Yash Gupta

D002 – TAF MASIYE

KINGFISHER BEER REPORT INDIVIDUAL CASE STUDY REPORT

T0007918 (Yash Gupta) 1/11/2012

Total words=2430

Report on macro-environmental analysis of Kingfisher beer …show more content…

Strength
Kingfisher is a true global Indian icon and is also known today as a premium worldwide brand. It has the strongest worldwide distribution system and is available in 52 countries worldwide. It is a worldwide known brand with sponsorship in Formula1, Indian Premier League and title sponsors of England and Wales Cricket Board’s National Championship knock out competition due to this it has excellent brand visibility. It also has huge financial backing from UB Group. Weakness
Kingfisher usually focuses on strong beer market as it is mostly favoured in India but not in other countries and thus market growth is slow. Due to the current high demand and worldwide distribution system many opportunities are lost as there is less availability. Opportunity
Due to the current trend of beer among the young people Kingfisher has a lot of benefit by global market expansion. The changing culture and lifestyle of Indian people has also increased the beer consumption.

Threats
The alcohol industry is highly taxed and has certain regulations thus has a lot of impact on Kingfisher. Advertising for alcohol has been banned in India as it is considered to be a taboo. Negative perceptions about alcoholic beverages are widely common. Kingfisher faces huge competition from international companies like Heineken, Carlsberg and Budweiser. 2

P.E.S.T.L.E Analysis
PESTLE stands for political,

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