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Choose a company that you think is marketing oriented (more focused on starting marketing activities using the customer as a base of decision making, as opposed to the product, or it’s ability to mass produce.
Make a list of the advantages and disadvantages of a marketing orientation for your company.

In your work consider the following :
Marketing concept: evolution of marketing; marketing orientations; societal issues and emergent philosophies; customer and competitor orientation; efficiency and effectiveness; limitations of the marketing concept

Evidence checklist

Summary of evidence required by student

LO1 AC1.1

Explain the various elements of the marketing process (Task1)

LO1 AC1.2

Checklist – tick once completed Evaluate the benefits and costs of a marketing orientation for a selected organisation (Task2)

****See Separate Higher Level Grade Descriptor attached for what you need to do for Merit and Distinction grades****

PART TWO
Unit number and title

Unit 4 Marketing Principles

Qualification

HND Business

Start date

September 2013 (June intake)

Deadline/hand-in

23:59 Sunday 29th September 2013

Assessor

Craig Hines

Assignment title

‘The Marketing Plan’ :
LO2 Be able to use the concepts of segmentation, targeting and positioning LO3 Understand the individual elements of the extended marketing mix
LO4 Be able to use the marketing mix in different contexts

Purpose