Running head: A CAPSTONE OF APPLE, INC.

A Capstone of Apple, Inc.

BUS 599
Assignment 5
June 10, 2012

A Capstone of Apple, Inc.

Analyze the company’s mission and vision statements against the performance of the organization. Then, evaluate how well the company lives out its mission and vision statement. Provide support from the organization’s performance in your evaluation.
Apple Inc's mission statement is as follows - Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through innovative hardware, software and internet offerings' Ebben (2005) provides that a mission statement indicates a company's business strategy and that it is …show more content…

U.S Securities and Exchange Commission (2011) provides that one of the business strategies employed in 2011 is expanding company distribution network so as to reach an increased number of customers and this can account for the high increase in revenue.
The company registered high growth in net income whereby it increased by from $ 14,013 million in 2010 to $ 25,922 in 2011 and this represents 85% increase in income (U.S Securities and Exchange Commission, 2011). Apple has a 5 year annual growth rate of 67.11% in net income compared to 61.93% for the industry (MSN, 2011). This indicates that company is effective in achieving its overall objective which is generating wealth for its shareholders. Performance is above average indicating that the company is a leading company in its industry. The strategies utilized in providing the company with competitive advantage were effective as reflected in net income generated.
Financial condition of the organization can be identified using debt to equity ratio and current ratio. Apple has a debt to equity of 0.52 which indicates that the company has sufficient equity to finance organizational debt as and when they arise. Current ratio for the organization is set at 0.62 thus current assets are adequate to cover current liabilities therefore creditors are covered by organizational assets. Apple's