Case Analysis
Al Ahram Beverages Company “2”

By:
Marmina Abdel-Malek
900 00 1809
Fall 09 I- Overview:
ABC was a public company originally found in 1897, that has been nationalized in 1963, until it had been privatized in 1997 and acquired by the Luxor Investment group represented by Ahmed el Zayat as a CEO and board chairman. Luxor group is an American investment group focusing on investment more than the business itself.

Zayat’s vision and objectives: Marinating local market dominance and transforming the company from a domestic brewer to a leading edge multinational beverages company.

II- Situation Analysis:

- General Environment Analysis o Demographic Trends
 350 million Muslim in the MENA region
 Platform for easy access to …show more content…

Strategic Quest:
Al Zayat and ABC at crossroads, torn between selling ABC or buying ABC from Luxor Group!

Strategic Alternatives:

A. Selling ABC to Heineken
Pros:
- ABC would leverage Heineken in:
a. International business experience and strong foothold in 160 country
b. Facilitation of ABC to access international markets leveraging Heineken resources such as distribution networks,