Apple Strategic Audit

2393 words 10 pages
Show More
I. Current Situation

A. Current Performance Strong financial results for its fiscal 2010 first quarter; no debt.
• Best quarter ever, recorded $15.68 Billion in revenue.
• Reported $3.38 billion net revenue
• 283 retail stores in 10 countries.

B. Strategic Posture
1. The company’s strategic posture is clearly stated, and is also back up by its strong performance.

2. Mission
• Apple is committed to bringing the best personal computing and music experience to its customers. The company has a unique ability to design and development its own hardware and software.

3. Objectives
• Today, Apple is committed to lead the industry with its award-winning computers, OS X operating system and iLife and professional …show more content…

• Big players with deep pockets- Google, Nokia, Microsoft, Sony, HP.
• Competitive factors affecting the mobile industry include: price, product quality, service.
• Rapid changing technologies and standards.
• Apple must continue to innovate to keep in pace with technological changes and the consumer demands.
• Apple’s products are trendy and stylish.
• Positions its products as higher quality and higher price.
• Though economic times preventing some consumers to purchase high-ticket items.
• Apple dominates the music player market.
• Pressure from EU countries requiring iPod player and iTunes online store compatibility with rival offerings.
• 2006 investigation by SEC over the company’s issuance of stock options to top management.
• Growing needs on mobile devices and cloud computing technology, consumer and business applications.
• Threats of new entry very low due to huge capital requirements, strong R&D, and market strategy required.

IV. Internal Environment: Strength and Weaknesses (SWOT)

A. Corporate Structure
1. The company is structured around its portfolio of products.
2. Decision-making authority is centralized at headquarters.
3. The corporation is organized based on some combinations of functions, projects, and geography.
4. Structure is clearly understood by everyone in the corporation.
5. Present structure consistent with current corporate objectives, strategies, policies, and programs, as well as with the firm’s

Related

  • Strategic Appraisal of Apple Inc.
    4825 words | 20 pages

    Strategic Appraisal of Apple Inc. Introduction The intention of presenting this report is to give a full strategic appraisal and evaluation of Apple Inc. In 1976, the company was founded in a garage in Santa Clara, California. The American multinational corporation mainly involves in designing and marketing consumer electronics, computer software and as well as personal computers. Differentiation is the current strategy position of Apple Inc. There are five main firms in the PC industry and among….

    Show More
  • Apple’s Labor Issues and Pr Miseries
    2660 words | 11 pages

    This Apple labor saga, not only hurt the brand and overall corporate image. Businesses should dedicate a department focus on continuous improvement, not just a auditing and make improvements within the organizations strategic supply base to avoid similar incidents. According to Grunig and Hunt, there are four models of public relations and this theory approach to….

    Show More
  • A Capstone of Apple, Inc.
    3206 words | 13 pages

    Running head: A CAPSTONE OF APPLE, INC. A Capstone of Apple, Inc. BUS 599 Assignment 5 June 10, 2012 A Capstone of Apple, Inc. Analyze the company’s mission and vision statements against the performance of the organization. Then, evaluate how well the company lives out its mission and vision statement. Provide support from the organization’s performance in your evaluation. Apple Inc's mission statement is as follows - Apple is committed to bringing the best personal computing experience….

    Show More
  • Apple Inc. in 2012
    3516 words | 15 pages

    Apple Inc. in 2012 [Group] Case Study Prepared By: Aman Chahal Edward Abeleven Ruchi Badhwar Steven Mathews Uttara Jadhav Students of: Marketing Management 6215 California State University – East Bay Prepared For: Lan Wu Professor of: Marketing Management 6215 California State University – East Bay October 11, 2012 Table of Contents Introducing Marketing and Apple Inc..........................................................................1 Understanding….

    Show More
  • Basic Philosophy of Supply Chain Management(Sony)
    4971 words | 20 pages

    Abstract This paper describes the basic philosophy to supply chain management in order to develop and implement comprehensive supply chain strategies for Sony Corporation in global operation. Sony is committed to fulfilling its responsibility to society as a corporate citizen, including managing its supply chain in a responsible manner. To achieve this goal, Sony is working with its business partners, suppliers and subcontractors to help ensure that they adhere to the same high standards as Sony….

    Show More
  • Dhl Strategic Management
    3830 words | 16 pages

    Strategic Management Dr Andrew Jenkins Individual Assignment: Report 2011 2012 Samuel TOURE U0967831 University of Huddserfield 5/12/2011 Strategic Management Dr Andrew Jenkins Individual Assignment: Report 2011 2012 Samuel TOURE U0967831 University of Huddserfield 5/12/2011 Executive Summary In this strategic management assignment, we will see how organization achieve and sustain competitive advantage. As the global leader of the international express….

    Show More
  • Matching Dell
    4896 words | 20 pages

    personal computer industry and outlines its history and development, with focus on Dell Computers. This paper will analyze the case study by means of the Strategic Situation Analysis and Planning Method (SSAP), by portraying and comparing Dell with its main competitors, namely: IBM, Compaq, Hewllet-Packard and Gateway. Approaching the strategic situation from SSAP method’s step number one, Financial Analysis, step number two, External Business….

    Show More
  • Role of Managerial Accounting
    10336 words | 42 pages

    Chapter 01 The Changing Role of Managerial Accounting in a Dynamic Business Environment True / False Questions 1. Controlling involves the coordination of daily business functions within an organization. True False 2. Measuring the performance of managers and subunits is not an objective of managerial accounting. True False 3. Middle-level managers would likely be considered internal users of accounting information rather than external users. True False….

    Show More
  • Target Strategic Audit
    15499 words | 62 pages

    TARGET CORPORATION STRATEGIC AUDIT MGMT 7160 Fall 2013 Executive Summary This report examines Target Corporation’s performance in a detailed strategic audit. The audit includes an external, internal and strategic analysis as well as a recommended course of action. The findings of the audit recommend a robust on-line/mobile presence to complement in-store sales, and to increase future earnings to remain competitive by building upon physical assets, brand value and logistical capabilities….

    Show More
  • Paddy Power
    8261 words | 34 pages

    Business Plan 25/4/13 Table of Contents Introduction ................................................................................................................................... 3 Company Profile ........................................................................................................................... 4 Foundation ..................................................................................................................................... 5 Board of Directors….

    Show More

Popular Essays