Arise: a Destination-for-a-Day Spa

962 words 4 pages
ARISE: A Destination-for-a-Day Spa

OVERVIEW
The ARISE: A Destination-for-a-Day Spa case describes how a spa going through the business development stage is struggling with employee turnover as well as has been operating at a loss for the past two years. ARISE, the spa in question, was built on the business strategy of differentiation which emphasizes employee-customer relationships. Within these relationships, ARISE employees act as Personal Wellness Coaches (PWC) helping clients create “integrated health and happiness plans”. The key stakeholders in the case are the President and CEO: Kristen Chambers; Vice President of Business Operations: Sam Solti; Vice President of Spa Operations: Twyla Thompson; and Director of Spa Services:
…show more content…

Schedule flexibility is regarded as a benefit by employees as well as a reason to stay at a company. Employees may enjoy their job but find it impossible to meet a rigid schedule requirement; therefore, it would be beneficial for ARISE to offer more scheduling options. According to an article by the Boston College, “the main reason cited by employers for developing workplace flexibility…is the retention of employees in general (37%)…” (Cohen). Many employers recognize the importance of workplace flexibility and have seen it improve their turnover rate.
Realistic job previews are important in relation to employee turnover. As emphasized in MGMT 411, high turnover can occur when they are unpleasantly surprised by an aspect of their job. It undermines the psychological contract between an employer and their employee while causing a loss of trust. Better informed candidates who choose to continue on with the application process after learning more about the job are more likely to be a good fit with the position and therefore continue on in the position for a longer period of time.
Also, in regards to the issue of employee responsibilities, job specifications should be more clearly defined so that employees know what is expected of them. This will help deter slacking. In addition,

Related

  • Proj587 Course Project rough draft b
    7640 words | 31 pages
  • Integrated E-Marketing Plan: Developing an E-Marketing Plan for Competing in the Electronic Global Marketplace
    16073 words | 65 pages
  • Prada: to Ipo or Not to Ipo: That Is the Question, Again
    30701 words | 123 pages
  • Tan Sri Lim Goh Tong Biography
    7581 words | 31 pages
  • Retail Management
    30175 words | 121 pages
  • Marketing Management 14th Edition Test Bank Kotler Test Bank
    173938 words | 696 pages