Book Publishing in 2010

1627 words 7 pages
Show More
Summary
This paper is about Book publishing industry in the USA. Main analysis are done using Porter’s five forces analysis. First analysis is on industry before e-books while indentifying main levels of threats for industry from existing rivalry, new entrants, bargaining power of buyers, bargaining power of suppliers and substitutions. Also, same research is being conducted for industry after ebooks emerged. Next part is looking to the future of industry and identifying main opportunities and threats looking forward. Finally paper is concluded with suggestions for suppliers how to sustain their business.
Introduction
Book publishing business recently has been going through lots of changes. New technologies opened doors for new …show more content…

Also, if we take TV, radio, cinema as substitutes for books, threat remains high from this perspective.
Bargaining Power of customers (buyers) – Increased
The increasing power of huge online retailers such as Amazon, Apple books store, Nook, increases buyer power. Also, the availability of free e-books (piracy) makes publishers’ products less attractive.
Bargaining power of Suppliers – material suppliers Decreased/ Manuscript increased. Materials: E-books do not require neither purchasing paper nor physical printing. Therefore those two most expensive elements of publishing has been eliminated and power of suppliers decreased further.
Manuscripts: In terms, of book content suppliers, authors have more alternatives for self publishing therefore their bargaining power has increased since substitution easily available.
Opportunities and Threats
Opportunities:
1. New marketing channels – For example suggestions for customers similar products to the one they like straight to their reading device. Also, more customized promotions, like blogs reviews for particular niche market.
2. New distribution models - More variety of members clubs, package offered, ability to buy parts of the books, subscription to content. This would allow consumers to get their content straight to device without hustle of going anywhere to buy it physically.
3. Additional content – Since new devices

Related

  • The ‘Book Publishing in 2010’ by Bradley and Bartlett
    2082 words | 9 pages

    April 2013 MBA Paper: Dr Daniel Lucero The ‘Book Publishing in 2010’ by Bradley and Bartlett presents a comprehensive picture of book publishing before and after the onset of the e-­‐book revolution. What are the long-­‐term threats and opportunities facing the book publishing industry? Threats: -­‐ Amazon / Apple – companies….

    Show More
  • PUB 375 NOTES
    3403 words | 14 pages

    Part 3: Editorial Part 4: Publishing Part 1: Introduction to Magaines Magazine’s Function / Purpose Inform Interpret Entertain Advocate Service Largest component of a consumers magazine Maisonneuve is Canada’s best kept secret… art, culture, politics and stunning visuals, four times a year in English.….

    Show More
  • Compare Beccaria and Lombroso
    2296 words | 10 pages

    his development of ‘criminal types’. He is also closely associated with the view that criminal behaviour in our modern society hails from an evolutionary throw-back to a less civilised form of society. This theory is called ‘atavism’ (Hayward et al, 2010). This term was used to describe those that were not fully evolved. Lombroso argued that most humans evolve but some devolve, becoming primitive (Lombroso, 1876). In 1859 war broke out and the four years in which Lombroso served he undertook….

    Show More
  • Educational Needs Assessment Annotated Bibliography
    1714 words | 7 pages

    Educational Needs Assessment:Annotated Bibliography Akhtar-Danesh, N., Valaitis, R.K., Schofield, R., Underwood, R., Martin-Misener, A., & Kolotylo, C. (2010). A questionnaire for assessing community health nurses' learning needs. Western Journal of Nursing Research, 32(8), 1055-1072. This journal covers the important stages of the Learning needs assessment and how it impacts every educational process that is aimed to inform changes in practice and policy for continuing professional development….

    Show More
  • Reflection on Taking Blood Pressure
    1843 words | 8 pages

    BLOOD PRESSURE. The aim of this essay is to reflect and discuss my knowledge acquired in a simulated learning skill experience which forms part of my training as a student nurse in accordance with the Nurses and Midwifery Council (NMC 2010). (Marieb and Hoehn, 2010, p 703) defined Blood Pressure (BP) as ‘the force per unit area exerted on a vessel wall by the contained blood, and is expressed in millimetres of mercury (mm Hg)’. BP is still one of the essential and widely used assessment tools in….

    Show More
  • The Role of a Teacher in a Montessori Classroom
    1287 words | 6 pages

    Montessori’s developed method of educating the natural characteristics which influenced a child to learn. Her method is simply protecting these characteristics and allowing them to develop naturally. She believed that every child held the ability to learn but only needed to be shown or guided on how to correctly do so. The teachers role in the class room is to cater for these needs. Montessori believed that only a certain type of person suited the role of a Montessori teacher “The teacher must….

    Show More
  • Integrated Audit Practice Case 5th Edition Solutions
    2984 words | 12 pages

    utilities you need to register. Case Management Practice Guide 7 Phases of Case Case Management Practice Guide 7 Phases Of Case Mar 29, 2010 - management practice as outlined in the Case Management Framework. This is achieved by individualised planning and support . example, contact with the family/client and service providers; meetings attended and. This PDF book include case management care plan template document. To download free case management practice guide 7 phases of case you need to register….

    Show More
  • Understanding the Organisational Purposes of Businesses
    1534 words | 7 pages

    If the company fails to meet the objectives of the publisher which would be to sell large quantities of books, then the publishers may look to terminate their contract and sell elsewhere. If this were to happen then ultimately the company may not be able to supply the products customers’ desire. A scenario of this could be, if bad customer service is employed….

    Show More
  • How Marsupials Adapt to the Arid Australian Environment
    1707 words | 7 pages

    Planigales have dorso-ventrally flattened skulls and bodies that allow them to access such soil-crack microhabitats according to Warnecke (2010). Bounding in kangaroos is an interesting morphological adaptation that provides both physiological and mechanical advantages as discussed by Tyndale-Biscoe (2005). Research suggests that the hopping mechanism may have originally evolved as a means….

    Show More
  • Blockbuster Case Study
    3814 words | 16 pages

    1. Analyze Blockbuster's current position (based on its brick-and-mortar business model) using Porter's 5-forces model. What are the conclusions of your analysis? In Porter's 5 forces model, the five underlying forces for an industry's structural attractiveness are the barriers to entry for new competitors, the intensity of rivalry among existing competitors, the threat of substitute products or services, the bargaining power of suppliers, and the bargaining power of buyers. In analyzing Blockbuster's….

    Show More

Popular Essays