Abstract

Before investing in any business it’s important to conduct a business analysis. This analysis would cover in detail the strengths; weaknesses, opportunities, and threats (SWOT) of a business. This analysis will assist a fund manager with the decision of whether to invest or not. Reynolds is a very dominant company in the tobacco industry. The have various subsidiaries that keeps them on pace with their competitors.

Business Analysis of Reynolds American, Inc.
Introduction
Before investing in any business it’s important to conduct a business analysis. This analysis would cover in detail the strengths; weaknesses, opportunities, and threats (SWOT) of a business. This SWOT will allow an individual or a …show more content…

The competition is looking to cut into RAI’s market base. They have increased the manufacturing of deep discount cigarettes.
Stakeholders and their Needs and Wants
Internal/External Stakeholders: The internal and external stakeholders include employees, shareholders, suppliers, customers, and the government. Each stakeholder has their own wants and needs depending on their situation. The employees are considered about wages, benefits, and working conditions. The shareholders concerned about the return on their investment. The suppliers want to look toward repeat and steady business relationships. The customer is looking for a quality and reasonably price product and good customer service. The government looks to receive income from RAI in the form of business taxes paid.
Company’s Contributions towards Stakeholders
RAI looks to contribute to the needs and wants of the stakeholders. They would provide competitive pay and benefits packages to its employees. They take pride in developing their employees thought leadership dimensions (Reynolds American, Inc., 2012). The shareholders are looking to the company to maximize their wealth and pay out dividends. They would look to also have increase in their stock worth. Pleasing the customer can be a very difficult task. The company must spend some time and effort in finding out what the customer wants and how to get it to them. Keeping the customer by providing that level of satisfaction they want in