Business Intelligence

904 words 4 pages
Show More
Business intelligence (BI) processes monitor and analyze business transaction processes to ensure that they are optimized to meet the business goals of the organization. These goals may be operational goals that affect daily business operations, tactical goals that involve short-term programs such as marketing campaigns, or strategic goals that entail long-term objectives like increasing revenues and reducing costs.
This is a kind of predictive analytics which helps to give idea about most critical factors affecting the growth. Business intelligence is proved to be beneficial in decision making. We analyze all data like orders, inventory, accounts, and point of sale transactions and also of customers.
Key Performance Indicators is a term …show more content…

• Operational BI is the new kid on the block. It is a fast-growing area of BI because it can have an immediate positive impact on business efficiency and on the responsiveness of the organization to daily business needs and requirements. Operational BI is targeted at line-of-business users, who represent a much larger audience than that of strategic BI and tactical BI.
• The term "real-time BI" is often used for operational BI, but it is confusing and best avoided. Operational BI has many business benefits, but the concept of real-time BI is misleading from a business perspective.
Many organizations experience what can be called a "BI leadership gap" in embracing the promise of business intelligence (BI) and in moving their organizations forward to realize the full potential of BI investments. The business intelligence return on investment (ROI) is optimal when business intelligence is positioned as a business initiative aimed at improving business performance. This is no small task, involving technical, organizational, and business process change that must be supported by strong business and technical leadership. Unfortunately, experience shows that there is a noted lack of education and alignment of expectations about the need for strong BI leadership in many organizations. Common symptoms of a BI leadership gap include:
• Business users are unsatisfied with the BI

Related

  • Business Intelligence
    2845 words | 12 pages

    Introduction: The report focuses on data mining approach to predict human wine taste preferences. A large data set is considered with white and red wine samples (“Vinho Verde” wine from Portugal). The inputs include objective tests (e.g. PH values) and the output is based on sensory data (median of at least 3 evaluations made by wine experts). Each expert graded the wine quality between 0 (very bad) and 10 (very excellent). Due to privacy and logistic issues, only physicochemical (inputs) and sensory….

    Show More
  • Business Intelligence Plan
    9406 words | 38 pages

    Business Intelligence Plan Executive Summary The purpose of this report is to explain the importance of Business Intelligence and all of its components for implementation into the business structure. During the recent years obtaining useful information in real time has become something that is extremely important, if not even a critical, factor of success for companies. The time managers have available for use in making business decisions has been reduced dramatically….

    Show More
  • Current Business and Technology Conditions That Complicate Effective Application of Business Analytics to Business Intelligence and Knowledge Management Data, and the Prospects for Improvement
    1110 words | 5 pages

    Current business and technology conditions that complicate effective application of business analytics to business intelligence and knowledge management data, and the prospects for improvement Businesses have collected data for many years. Most of the data they collect has been for historical purposes, such as how much of an item has sold and what are the profits gained from those sales. Business intelligence allows one to take that data, manipulate as you see fit and generate reports. The data….

    Show More
  • Decision Support and Business Intelligence Systems 9th Edition Ch1&2 Exercise
    5929 words | 24 pages

    Decision Support and Business Intelligence Systems, 9th Edition Decision Support System - HW #1 - Chapter 1. Exercise 2 & 3 Chapter 1. Internet Exercise 4 & 8 Chapter 2. Exercise 5 & 9 Chapter 2. Exercise 3 & 4 < Chap 1. Exercises 2 > Enter the TUN site and select “cases, projects and assignments.” Then select the case study: “Harrah’s High Payoff from Customer Information.” Answer the following questions about this case: a. What information does the data mining generate….

    Show More
  • Summary and Evaluation: Continental Airlines Flies High with Real-Time Business Intelligence
    1023 words | 5 pages

    Bureau so that there would be less human interference. Strategic and tactical decision support must be carefully managed to successfully co-exist, the settings are being prioritize based on their levels. The "Time Machine" must be managed according to business needs, Continental's tracking of flights become effective in tracking arrival and departure since they updates their data regularly. Storing the enterprise warehouse data in 3rd normal form supports and encourages enterprise-wide use, data redundancies….

    Show More
  • Competitive Intelligence
    3587 words | 15 pages

    The course lecturer will have argued that “strategy without intelligence isn’t strategy, its guessing”. Some managers however take the view that a competitive strategy that is rigorously developed around a strong set of product/service offerings, regardless of rivals intentions, plans, and actions, will, in any event, ‘win the day’. Your task is to defend, through evidence and argument one of these two (or alternative) views. 1. Introduction In the 1960s and 1970s, firms across the world faced….

    Show More
  • Working in Business Portfolio
    2175 words | 9 pages

    Working In Business Portfolio Context Introduction p3 Section 1 – Intrapersonal effectiveness p4-5 Section 2 – Interpersonal effectiveness p6-7 Section 3 – organisational effectiveness p8-9 Conclusion p10 References p11 Introduction In working in business subject BSB 124, it aim to develop an understanding of the skills require to work effectively in a professional business environment….

    Show More
  • Costa Coffee vs Starbucks -Marketing
    2650 words | 11 pages

    Mintel Marketing Intelligence report (2011) explains that expansion in the UK is still evident after a decade of phenomenal growth; however, some brands are also concentrating on international expansion. In terms of brand communication and promotion, the Mintel report (2011)….

    Show More
  • Diversity Issues Paper
    1011 words | 5 pages

    Diversity Issues Diversity Issues Organizations who make a commitment to diversity can see a significant impact on business in many ways. Diversity “requires a significant commitment for change to occur” (Delong, 2007, p.9). It is extremely important that leaders understand the commitment and embrace it in order for a positive impact to occur. Employers with diverse cultures and leaders can build positive and successful relationships with customers, suppliers and vendors. They can better attract….

    Show More
  • Executive Summary: CATSA
    2801 words | 12 pages

    Authority (CATSA) maintains 3 critical issues. These issues are processing inefficiency, lack of communication between the departments, and insufficient planning. Mark Duncan has been given the task to fix these critical issues. Mark plans to use business intelligence (BI) system to help with these critical issues. Ideally a BI system should help analyze data by department, record important information, and help forecast traffic for future periods. Although a BI system will definitely help them function….

    Show More

Popular Essays