CHERN’S CASE STUDY

Introduction and Alignment
Terri Montgomery
Student ID -29224022215282
Indiana Wesleyan University
HRMT-537: Staffing, Performance, Management and Training
Professor Redd Branner
November 17, 2014

Introduction Chern’s, a well known retail establishment whose major focus is on providing excellence in customer service, was founded by a brother and sister team, Ann and Ryan Chern. The company employs 19,000 employees (full and part time) across 28 states and has 140 stores mainly in the Eastern and Midwestern United States. Chern’s was built around a foundation of hiring sales associates who go above and beyond to ensure they provide great service by offering …show more content…

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| Sales |Provide customers with |25 |30 |Proven ability to achieve |9E |
| |a thorough description | | |sales quotas | |
| |of all Chern’s | | | |Should have this |
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