INTRODUCTION

In the land of tandoori rotis and masala dosas, does Italian food have any place? Yes, says the statistics. The pizza industry is really sizzling with hectic activity. The 150 Cr industry growing at an annual rate of 50% is expanding at a frantic pace. Organized food service is characterized by a chain of outlets using a uniform brand identity across all outlets, centralized procurement of supplies, focus on quality, standardization and safety from supplier’s uniformity in product menus across outlets, uniform taste, existence of strong controls and the use of technology. Indian taste buds are demanding more and pizza industry – one of the most intensive industry is all gearing on. People across the country …show more content…

3. Marketing offers of various brands, their intercomparison pricing of meal offers, brand image, effects of promotional schemes on sales.

RESEARCH METHODOLOGY

Type of Research:

Descriptive.

Methods of Data Collection:

1. Primary Data:

Through Sampling
Research Instrument: Questionnaire
Sample Size: 100
Sampling Method: Random Sampling
Market: NCR

2. Secondary Data:

Internet
Books & Magazines.

Data Analysis:

Statistical models

History of Fast food industry in India:-
According to worldwatch.org, India’s fast-food industry is growing by 40 percent a year and supposed to generate over a billion dollars in sales in 2005 as per their estimates. Before the entry of multinational fast food outlets, Nirula’s was a popular domestic fast food provider for eating-out. Nirula’s started with ice-cream parlours and later moved on the range of fast food including burgers, pizzas, sandwiches etc. Established in 1934, Nirula’s today is a diversified group having a chain of Elegant Business Hotels, Waiter Service Restaurants, Family Style Restaurants, Ice Cream Parlours, Pastry Shops and Food Processing Plants in India. The chain with over 60 outlets operating in five states successfully caters to the Indian palate of over 50,000 guest everyday for over 70 years.
Wimpy was another fast food provider besides Nirula’s in Indian market. Wimpy was the only multinational