Fyffes Plc

EXECUTIVE SUMMARY
One way of determining if a company is doing well is through the use of financial ratio analysis.
Not only are they used by management to measure the firm’s performance, but are used by other people interested in the performance of the company such as stockholders, bankers and investors.
For the purpose of this assignment, we are going to analyze financial ratios of Fyffes plc (ISEQ: FFY), a leading international importer and distributor of tropical produce.
As the interpretation as well as an understanding of financial ratios is crucial when calculating ratios, we are analyzing Fyffes from different angles. * The company’s history and recent development of the company (2006-2010) help us to understand …show more content…

The company takes high third place in the market in importing pineapples to Europe and North America.

The company also sources vegetables, flowers, and potted plants.

Fyffes vision is to be seen as provider of the finest quality product, produced under the safest working conditions, following the fairest labor practices and with the minimum environmental impact.
Its mission is to provide a quality product, sourced with respect for the environment, the growers, the customers and the consumer.
During the financial year end December 2011, Fyffes recorded revenues of 850,044 million, an increase of 14.54% over 2010. (Appendix 1)

The company’s long term strategic vision is to develop Fyffes into the most successful operator in the tropical produce industry.

2. THE HISTORY (4)

Fyffes origins
Fyffes origins start earlier in the 1870s when a London food wholesaler Thomas Fyffe formed a partnership with a fruit dealer called Hudson who had connections in the Canary Islands.
In 1878 the first cargo of bananas was successfully shipped to England. The business then purchased land in the Canaries to cultivate banana plantations.
In May 1901, a merger took place and Elders & Fyffes Ltd was established in London.
Over the following years the company went from strength to strength using specially constructed ships to ensure the fruit arrived in good condition after being tossed around on the Atlantic Ocean, and in 1929 Fyffes became the first fruit brand