Table of Contents
Introduction: 2

Macro-Environment Business Strategy Gap Analysis 8

Industry Environment Business Strategy Gap Analysis 9

Strategy-Capability Gap 9

1. Macro-Environment Analysis 16

2. Industry Analysis 22

2.1 Threat of New Entrants 22

2.2 Bargaining Power of Suppliers 24

2.3 Bargaining Power of Buyers/Customers 25

2.4 Power of Substitutes 26

2.5 Intensity of Industry Rivalry 27

3. Internal Analysis Appendix 29

Introduction:

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Taj Hotels, Resorts and Palaces operates under the parent company Indian Hotels Corporation Limited. They have been operating for 107 years, and were positioned as India’s largest hotel chain, with a range of properties for …show more content…

Within India lies a huge advantage, it is has one of the biggest IT industries in the world, result of one of the biggest IT booms in history. Considering this advantage, Taj needs to further enhance and explore the utilization of these resources for further brand developments.

Environmentally the deterioration of the natural resources is of major concern that requires serious attention as well as a large investment, Taj has taken the time to be part of the cause by incorporating natural treatments within their facilities, as well as joint venture with Conservation Corporation Africa (CC Africa) and Cigen Corporation, part of the Chaudhary Group, to provide wildlife enthusiast, circuit tourists and high-end domestic travellers with fascinating ‘Wildlife Experiences’ within India, with an ecologically sustainable group. Taj needs to consider the future implications and how these issues like carbon footprint will be managed and how it can define the perception of the group in the future.

Summary of Industry Analysis

An analysis on Porter’s model was conducted in order to determine the impact of five major forces of the industry on Taj group’s profitability (Hubbard, Beamish 2011); for instance, if all forces are ranked low, profitability will be high.

The first force; threat of new entrants, averaged at medium to high ranking; indicating that