J & J Philippines -Case

3190 words 13 pages
Show More
S

w
9A94A006

J & J (PHILIPPINES), INC. —
JOHNSON'S FACE POWDER (A)1

Professor John Kennedy prepared this case solely to provide material for class discussion. The author does not intend to illustrate either effective or ineffective handling of a managerial situation. The author may have disguised certain names and other identifying information to protect confidentiality.
Ivey Management Services prohibits any form of reproduction, storage or transmittal without its written permission. Reproduction of this material is not covered under authorization by any reproduction rights organization. To order copies or request permission to reproduce materials, contact Ivey Publishing, Ivey Management Services, c/o Richard Ivey …show more content…

The product line in 1989 included the following product groups and brands:

•

Baby products: Johnson’s baby powder, baby oil, baby shampoo, baby lotion, and baby soap; buds; cottonette; Johnson & Johnson Disposable Diapers.

•

Feminine hygiene products: Modess, Carefree, Stayfree, and Feminex.

•

Personal care products: Bandaids, Johnson & Johnson Dental Floss, Reach Toothbrushes; Shower to
Shower Soap, Powder, Shampoo and Conditioner.

•

Over-the-counter drug products: Tylenol tablets and capsules, Co-Tylenol tablets.

The products were sold by a company salesforce both direct to retailers, and through wholesalers.
Distribution channels for J & J were as follows: supermarkets, wholesalers, van dealers, grocery stores, drug chains, independent drug stores, market stalls, sari-sari stores (downscale corner variety stores), department stores and institutions. Direct accounts included department and large general merchandise stores, supermarkets, and some drug outlets. Most drug outlets had not evolved from traditional pharmacy-oriented product categories to nearly the same extent as in North America. Supermarkets, on the other hand, were very well developed in relation to their North American counterparts. They occupied large square footage, carried a broad range of product categories and, with retail margins of 5% to 8%, priced aggressively. A number were owned by

Related

  • J&J (Philippines) Case Analysis
    994 words | 4 pages

    CASE ANALYSIS ON JOHNSON AND JOHNSON (PHILIPPINES), INC.: JOHNSON’S FACE POWDER Submitted by: Bravante, Marikon Manaligod, Kristina Salumbides, Lois Conrad Sumadsad, Beatrix Keith Tolentino, Maria Yvette I. Point of view We will take the point of view of Vice President of Marketing P.M. “Boy” de Claro because he is in-charge of the introduction of the product to the market. II. Situation Audit * In the mid-1880s, Johnson and Johnson (J&J) was founded in the U.S producing….

    Show More
  • Apush
    1005 words | 5 pages

    In order to best answer the question posed one must break expansionism into two separate time periods. Both of these time periods show comparisons and contrasts with US expansionism. From 1776-1880 and the late 1800s-1914 are chronicled by major events in United States and World history. Using these documents as well as commonly known events that occurred during these time periods I will show the similarities and differences that late nineteenth century and early twentieth century United States expansionism….

    Show More
  • Business Plan (Jose's Restaurant
    4381 words | 18 pages

    - Great employees make for a great business. - Pay back partners up front investment with in 5 years. - Buy / pay off convertible bond from PB&J with in 5 years. 2.0 Company Summary The Jose's Bar and Grill Restaurant Complex will be a state of the art sport bar/ Philippine restaurant complex. The complex will host a separate bar, restaurant, and small 100 person banquet hall. Location will be just out side the main gates to Norfolk Naval Station, Norfolk….

    Show More
  • Work in Modern America
    3032 words | 13 pages

    Work in Modern America The modern day American society hosts a broad spectrum of industries with various occupations and professions to engage today’s workforce. America, much like most first world countries is a service economy based on the exchange of knowledge and expertise rather than materials and products. People have a long history of work and work evolution that has ultimately brought America to a service economy producing both strengths and weaknesses within the society and its economy….

    Show More
  • Philippines' Anti-Poverty Program Through Peoples' Participation
    9122 words | 37 pages

    PHILIPPINES ANTI-POVERTY PROGRAM THROUGH PARTICIPATORY PLANNING Submitted to the Faculty of the Graduate School University of St. La Salle Bacolod City In Partial Fulfillment of the Requirements In: Rural Development Management Professor: Dr. Enrique Paderes, PhD. Greg C. Villanueva 2010 TABLE OF CONTENTS Page No. Title Page …………………………………………………………………….... Table of Contents……………………………………………………………… 1 List of Figures………………………………………………………………… 2 PART I A. BACKGROUND….

    Show More
  • The Benefits of Bilingualism
    1609 words | 7 pages

    Language and culture diversity have always been an intercontinental barrier in the past. Now, many people have learned to acquire other languages for them to destroy that barrier and also maybe to appreciate and learn other cultures that may one day help them towards becoming universal citizens. Some people have argued that these people, known as bilinguals, are tainting their respective cultures by learning a different language and learning other cultures. As a result, these bilinguals end up being….

    Show More
  • Case Study: Pho 24 Vietnam
    6644 words | 27 pages

    This article was downloaded by: [RMIT University] On: 21 March 2013, At: 13:11 Publisher: Routledge Informa Ltd Registered in England and Wales Registered Number: 1072954 Registered office: Mortimer House, 37-41 Mortimer Street, London W1T 3JH, UK Journal of Marketing Channels Publication details, including instructions for authors and subscription information: http://www.tandfonline.com/loi/wjmc20 Pioneering Asian Franchise Brands: Pho24 in Vietnam Lorelle Frazer & Bill Merrilees a a a Asia-Pacific….

    Show More
  • South China Sea Dispute
    10793 words | 44 pages

    ABSTRACT Nowadays, the conflict of territory solving in the world causes many complicated problems among countries, as well as tensions in foreign policies. One of these conflicts is the dispute in South China Sea between China and six neighbor ASEAN countries. With the intervention of the United States, the issue turns to be more serious as it attracts a lot of concerns from international community. This research tries to find a clear way of understanding the South China Sea conflict, specifically….

    Show More
  • Homelessness Thesis
    9055 words | 37 pages

    HES Republic of the Philippines Pamantasan ng Lungsod ng Muntinlupa COLLEGE OF CRIMINAL JUSTICE NBP Reservation Poblacion, Muntinlupa City INTRODUCTION Homelessness is a critical issue that requires everyone’s attention. Hundreds of thousands of homeless people live on the streets as their shelter. Historically, homelessness has always been a problem in society. Homeless people were known as “the wondering poor”, “sturdy beggars”, and as “vagrants,” but it was not until the late….

    Show More
  • Bombardier Aerospace Company Report
    3942 words | 16 pages

    2. Innovation……………………………………………………………………8 3.3. Strategy……………………………………………………………………....9 4. Sigmoid Curve………………………………………………………………………..10 5. Picking People………………………………………………………………………...11 6. Social Responsibility………………………………………………………………….12 6.1. J. Armand Bombardier Foundation………………………………………...13 6.2.….

    Show More

Popular Essays