Macro & Micro Environment Analysis

3255 words 14 pages

JOHNSON & JOHNSON | | | Instructor’s Name : A. Srikanth | Study Title : Macro-Micro EnvironmentCourse Name :Marketing Management | | | SUBMITTED BY: | Khushboo KhandelwalPooja ChoudharyKaushal mahajan | Sumit gulatiSushan Sikka | 8/27/2010 | |

ACKNOWLEDGEMENTS

Special thanks are due to Lecturer, [Prof. A Srikanth] the Mentor of the project for guiding and correcting various documents of ours with attention and care. He has taken pain to go through the project and make necessary correction as and when needed.

We would also like to thank our …show more content…

It was only ten years later in 1957 that the company began to manufacture its own products in India.
 And today Johnson and Johnson India is one of the leading players in the Indian pharmaceutical and consumer products business. It has employee strength of over 1,800.
 Johnson & Johnson India has gained a reputation for delivering high-quality products at competitive prices. Today J&J India is a household name with several popular brands like Band-Aid, J&J Baby Powder, Avucue Contact lenses and Prickly Heat Powder.

J&J India is considered one of the best places to work and has many achievements to its credit:
• J&J became the first company in India to successfully eliminate CFCs from its manufacturing operations that required the company to modify the sterilization processes at its Ethicon suture finishing plant.

• Johnson & Johnson Consumer Products was awarded “Six Sigma” by the Indian Statistical Institute and the National Institute of Quality & Reliability.

Vision and Mission

At Johnson & Johnson there is no mission statement that hangs on the wall. Instead, for more than 60 years, a simple, one-page document – Our Credo – has guided the actions in fulfilling the responsibilities to customers, employees and the community. The worldwide Family of Companies shares this value system in 36 languages spreading across Africa, Asia Pacific,

Related

Tesco's Marketing Concept
1810 words | 8 pages

Definition of Marketing Heidi Cohen the President of Riverside Marketing Strategies explained marketing as the following: “In line with the firm’s business goals, marketing attracts consumers’ scarce resources, attention and disposable income, to drive profitable revenues. Marketing is the process of getting a product or service from a company to its end customers from product development through to the final sale and post purchase support. To this end, marketing strategy consists of business….

Show More
Air Asia
1125 words | 5 pages

in the immediate future. However, both suppliers provide almost same standard aircrafts and hence the switching to Air Asia is low. MACRO ENVIRONMENT The macro environment consists of the larger societal forces that affect the microenvironment such as - political, economic, social and technological factors. By using a PEST analysis we can study the external Macro environmental factors that affect the firm.….

Show More
Marketing Principles
3138 words | 13 pages

Assignment 01. (LO 4.1) For the segments you have discussed above clearly explain the marketing mix with including the promotion element. You should discuss how the promotional activity is integrated to achieve marketing objective. (LO 3.4) Include an analysis into the additional elements of the extended marketing mix, providing your marketing plan (LO 3.5) To summarise your findings and recommendations,  Suggest a budget,….

Show More
Starbucks Vietnam
3437 words | 14 pages

Table of Contents Introduction 3 The various elements of the marketing process 4 The benefits and costs of a marketing orientation ………………………………………5 Macro and micro environmental factors which influence marketing decisions ……….7 Propose segmentation criteria to be used for products in different markets 9 Choose a targeting strategy for a selected product/service 9 Buyer behaviour affects marketing activities in different buying situation …………...10 New position for a selected service….

Show More
Grameenphone
2005 words | 9 pages

1.0 Micro and Macro Analysis Micro Analysis: Micro Analysis is individual study of the factors affecting firms in a specific sector or industry. Micro factors include competition, suppliers, customers, labor and competition. The effect of changes in these factors on the individual decision makers, how their choices are coordinated by markets, and how prices and demand are determined in individual Macro Analysis: Macro Analysis is the study of the behavior of the individual firms or markets. through….

Show More
koyo jeans
2685 words | 11 pages

Contents 1. Introduction-------------------------------------------------------------------------------------------3 2. Detailed SWOT analysis of KOYO-----------------------------------------------------------------4 3.1 External MACRO and MICRO ENVIRONMENT of Britain and USA----------------------6 3.2 Lifecycle Analysis of Britain and USA---------------------------------------------------------11 4. Motive for internationalization of KOYO-----------------------------------------------------12….

Show More
Macro and Micro Environment
2410 words | 10 pages

Macro environment of apple company. Macro environment is a far environment which comprise of several forces that raise strategic issue to Apple. These forces are social force, economic force, politic force, and technology force which well known as PEST (figure 3). Figure 3 Macro Environment Technology forces The first force that influences computer industry structure is rapid and sustained technical progress. Each year, integrated circuits and other electronic components become better, faster….

Show More
Lenovo
1761 words | 8 pages

INTRODUCTION----------------------------------------3 FINDINGS-----------------------------------------------------------3 1.The macro-marketing environment---------------------------------3 2. The micro-marketing environment--------------------------------4 3. Lenovo's SWOT analysis----------------------------------------5 4. STP….

Show More
Mr C Higgins
3060 words | 13 pages

Global Marketing Assignment 1 Ellen’s Stardust Diner Contents page Page Number Content 3 Introduction & Executive Summary 4 - 7 Analysis 8 Conclusion & Recommendations 9 - 11 Appendices, Research & References Introduction Ellen’s Stardust Diner is a 1950’s American style diner that operates in New York City, on Broadway. They are a successful restaurant, mostly due to their singing waiting staff and their unique….

Show More
Marketing Essay About Qantas
2629 words | 11 pages

Unit 401 Marketing | Qantas Assignment | | | | | | | Table of Content: Subjects Page Introduction 3 Marketing Planning and Auditing 4 SWOT Analysis 5 Macro Environment 6 Micro environment 7 Marketing Research and Marketing Intelligence 8 Segmentation 9 Marketing Positioning 10 Buyer Behavior 11 References 12 Introduction: The Airline companies now a day are mainly depending on marketing….

Show More

Popular Essays