Nfl Digital Media Strategy Case

1227 words 5 pages
Show More
NFL Digital Media Strategy Case
3/6/2013
The Sky is the Limit…If You Don’t Limit Partnerships
The NFL is an American treasure. During the season, people of all races, political affiliations, and backgrounds come together to watch football. People have an unbelievable amount of pride in their favorite teams and everyone seems to have an opinion about the latest game or who the best players are. The NFL is for all Americans to enjoy and therefore, I think the best mobile strategy is to form non-exclusive partnerships with multiple wireless carriers.
The strategy I would move forward with would be to partner with several wireless carriers, each with their own deals so Verizon, AT&T, etc. would all pay to be a partner. I would create …show more content…

Additionally, the NFL would be able to pocket all the revenue made through app downloads instead of sharing part of the profit with a wireless carrier.
The third reason that the NFL should create partnerships with all wireless providers is that not a lot of people will base their mobile phone provider decision on which one is partnered with the NFL. The wireless provider probably won’t gain many customers just because they have an exclusive partnership with the NFL. Most people are locked into multiple-year agreements with their current provider and switching is a pain. So the benefit of an exclusive partnership would be given to people that happen to be lucky enough to have a contract with the partner the NFL chooses. This smaller population of fans means less revenue opportunities. With this exclusivity, fans that do not have access because they are contracted with a different provider probably feel disdain towards the NFL for excluding them. In my view, it would make the NFL look bad as it is purely about money and people can see that.
Something else to consider is the cost of switching wireless providers that the NFL exclusively partners with. If they partnered with Verizon for the next few years and all the fans that have Verizon downloaded the mobile apps and got used to having the content available and then it was suddenly taken away because the NFL partnered with AT&T, there would be a lot of disgruntled fans. All the data that was

Related

  • Nfl Hbs Case Study
    1505 words | 7 pages

    NFL Case Study 1. Discuss the factors that have resulted in the NFL becoming “America’s Game” and the most popular sport in the country? The fundamental reason for NFL becoming “America’s Game” and the most popular sport in the country is because the NFL was able to market the sport as an entertainment business. Leveraging television and the fact that American football was only played in America, the NFL was able to create a “holiday” feel that was unique and that American’s took pride in,….

    Show More
  • Product Placement
    10688 words | 43 pages

    In the film noir Gun Crazy (1949), the climactic crime is the payroll robbery of the Armour meat-packing plant, where a Bulova clock is prominently seen. In other early media, e.g., radio in the 1930s and 1940s and early television in the 1950s, programs were often underwritten by companies. "Soap operas" are called such because they were initially underwritten by consumer, packaged-goods companies such as Procter & Gamble….

    Show More
  • Adidas Marketing Plan
    20780 words | 84 pages

    Final
Assignment
 
 Nathan
Coury
 Christien
Crynes
 Erin
Dodds
 Priya
Nathan
 Jackie
Smith 
 April
30,
2010
 Executive
Summary
 
 Adidas
has
been
around
since
1924
and
has
grown
to
be
one
of
the
top
companies
in
 providing
a
variety
of
high
quality
products
to
consumers
interested
in
sports.
It
is
 currently
the
number
two
brand
in
the
sporting
goods
industry,
trailing
its
main
 competitor
Nike.
Adidas
has
a
strong
focus
on
both
performance
and
style,
as
opposed
to
 Nike’s
more
pure
performance
emphasis….

    Show More

Popular Essays