Table of Contents Abstract | 2 | Phase One | | I. Background | 3 | II. Vision | 6 | III. Mission | 6 | IV. Values | 8 | V. Objectives | 9 | VI. Polices ,Values &Statements | 10 | VII. Social Responsibility | 13 | VIII. Financial Analysis | 15 | i. Liquidity Ratios | 15 | ii. Activity Ratios | 16 | iii. Debt Ratios | 19 | iv. Profitability Ratios | 20 | v. Market Ratios | 23 | Phase Two | | I. General Environment (PEST Analysis) | 24 | II. Porter's model (PM) | 28 | III. Strategic groups (SG) | 30 | IV. Competitors profile matrix (CPM) | 32 | V. External factor evaluation (EFE) | 33 | Phase Three | | I. PepsiCo's structure | 34 | …show more content…

In 1997, PepsiCo sold PFS. In addition, that year, PepsiCo spun off its restaurant chains to form a new company. The move enabled PepsiCo to focus on its beverages and snack foods. In 2001, PepsiCo acquired The Quaker Oats Company, a food and Beverage Company. iii. Competition
Since this research is about PepsiCo soft drinks, i.e. beverages industry in Egypt the main competitors operate in a very competitive environment such as Coca- Cola Company, Schweppes and Dr Pepper. There is also significant competition from private label competitors. In 1994, Coca-Cola beverages held 25% of the soft drink market share. Coca-Cola and Pepsi were determined to regain their market share and were partaking in price wars. They reduced their price as much as 25%, which put coca cola in a difficult position. It is also harmful for Coca-Cola to partake in such activities because they could potentially decrease their total sales revenue. It is very important for Coca-Cola to maintain a healthy market share because of the flat nature of the soft drink market. Growth in this industry comes from increasing your market share. Coca-Cola was first sold at the soda fountain in Jacob's Pharmacy in Atlanta. During the first year, sales of Coca-Cola averaged nine drinks a day, adding up to total sales for that year of $50. Today, products of The Coca-Cola Company are consumed at the rate of more than one billion drinks per day in over 200 countries.
In 1993,