Petroleum

4177 words 17 pages
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UNIVERSITI PUTRA MALAYSIA

A CASE STUDY ON
PETRONAS GLOBALIZATION
A STRATEGIC MANAGEMENT DECISION

AHMAD HUSSAIN

GSM 1999 6

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AL - FATHIHAH

IN THE NAME OF ALLAH,
THE COMPASSIONATE, THE MERCIFUL.
PRAISE IS ONLY FOR ALLAH, THE LORD OF THE UNIVERSE.
THE ALL-COMPASSIONATE, THE ALL-MERCIFUL.
THE MASTER OF THE DAY OF JUDGEMENT.
THEE ALONE WE WORSIDP
AND
TO THEE ALONE WE PRAY FOR HELP.
SHOW US THE STRAIGHT WAY,
THE WAY OF THOSE WHOM THOU HAST BLESSED;
WHO HAVE NOT INCURRED THY WRATH,
NOR GONE ASTRAY.

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UNIVERSITI

PUTRA
MALAYSIA

A CASE STUDY ON
PETRONAS GLOBALIZATION
A STRATEGIC MANAGEMENT DECISION

BY
AHMAD HUSSAIN
MATRIC NO : GS01390

TIDS CASE
DISSERTATION
IS PRESENTED TO THE
FACULTY OF ECONOMICS AND MANAGEMENT …show more content…

merangkumi negara-negara seperti Turkmenistan and Kazarkstan.

Pelaburan di CIS

Manakala pelaburan di

Asia Tengah menjangkau ke negara-negara Iran, Syria and Irak. Oi Asia Pasifik, pelaburan antarabangsanya termasuk Vietnam, Mynmar, China dan Australia (huluan dan hiliran)

Operasi huluan dikendalikan oleh anak syarikatnya iaitu PETRONAS Carigali Sdn Bhd
(PCSB) melalui anak-anak syarikatnya yang lain.

Pada ketika PETRONAS memulakan

usaha globalisasi, faktor-faktor sekeliling adalah begitu mengalakan. Walau bagaimanapun, dalam tahun 1997 dan 1998, terdapat perubahan ketara pada faktor-faktor sekeliling ini sehingga mencengkam usaha globalisasi PETRONAS. Antara faktor-faktor yang mengalami perubahan ketara adalah kejatuhan ecomomi serantau dan dunia. sistem kewangan yang lemah, susut nilai matawang serantau, pertumbuhan ekonomi yang lembab, penurunan kadar permintaan minyak dan gas, kejatuhan harga minyak dan gas dan tahap prospek dan keupayaan niaga projek yang rendah.

Kes in; menganalisa strategi PETRONAS dan implikasi keatas potfolio antarabangsanya dan seterusnya memberi cadangan untuk menyelesaikan isu-isu tersebut. faktor-faktor sekeliling

yang

mempengaruhi

arah

tuju

masa

Kes ini menganalisa

depan

syarikat

dengan

menggunakan analisa SWOT dan SPACE bagi menetapkan tunjak strategik dan membuat analisa potfolio antarabangsanya semaada untuk menjualnya. v

terus memegangnya, berkongsi

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