Executive Summary:
SAS is a recognized company that creates business analyst software for all types of businesses. The acronym SAS stands for “statistical analysis system.” It was created at North Carolina State University as a project to analyze agricultural research. SAS’s founder decided to transform this research project into a viable company of its own, where he could provide business consulting services to large and small businesses alike. Shortly after becoming a company they were able to run software applications across all platforms of the business by using multivendor architecture for which it is known today for. SAS’s internal culture has remained the same since it first started, which has made them successful enough to spread …show more content…

In any industry (except for a monopoly), there is competition. If there’s not, investment will flow towards that industry until the market equalizes. SAS along with its competing firms are rivals in a monopolistically competitive market. The characteristics of a monopolistically competitive market include: profits in the short run, many firms competing, market power utilization, and zero profits in the long run. Though there are many competing firms in the market, SAS has differentiated itself from its rivals using product differentiation. This allows SAS to obtain a premium for their software applications, because customers are willing to pay the extra money for such a product that creates value for their organization. Next we will discuss the threat of substitutes and how they come into play with SAS’s product mix. The following could be considered substitutes for business analyst software: consultants, internal management controls, and internet resources. However, SAS’s customers probably do not utilize these substitutes because they find more cost savings in SAS’s software applications. This is why we have labeled SAS’s threat of substitutes low. The next force we will