| Course Project | Nightingale Home Health Services | | | 2/19/2011 |

|
HSM 430
February 15, 2011 Final research Paper-Week 8
Executive Summary
Nightingale Home Health Care Services is a new home health care agency that will offer a unique combination of premier home health care and community-based social services to the Bryn Mawr area in Philadelphia. Our office will be located will be established in quality office space on Main Street in Bryn Mawr, Pennsylvania and will provide the following services to clients and patient in that demographic. * Skilled Nurses * Nursing Aide * Some Social Work * Occupational, Physical, and Speech Therapy Market research indicates that there is a …show more content…

Our promotion will include designing a website with easy to understand, pertinent information relevant to our prospective clients. Nightingales Home Health Services also believes that creating relationship with surrounding physicians, hospitals, clinics, and insurance companies in the vicinity of our target market will make a big difference. Also, as our organization demonstrates outstanding patient care, we believe that we will be able to capture the majority of home health care services in our designated market through word of mouth. Implementation Strategy: Competitive Edge
Nightingale Home Health Care Services is starting off with a competitive edge. As mentioned before, there are only two home health care agencies servicing the Bryn Mawr and its surrounding areas; Nightingale Home Health Services’ executive management team will oversee all aspects of the agency, which will include an Administrative Director, one Clinical Director, and a possible contracted agency to fulfill the need of Physical Therapists, Occupational Therapists, and Speech Therapists. Our staff will also include all the necessary medical professionals to provide the full range of quality home care programs and service including registered nurses, home health aides, and nurses aides. It is worth mentioning that our Clinical Director had been employed by one of the agencies and has learned many of the day to day