1.0 Introduction
International Business Machines, abbreviated IBM and nicknamed "Big Blue" (for its official corporate color) was incorporated in the State of New York on June 16, 1911, is a multinational computer technology and IT consulting corporation headquartered in Armonk, New York, United States. Now, the chairman and CEO of IBM Company is Samuel J Palmisano. IBM manufactures and sells computer hardware and software, and offers infrastructure services, hosting services, and consulting services in areas ranging from mainframe computers to nanotechnology.
IBM has been well known as one of the world's largest computer companies and systems integrators. With over 388,000 employees worldwide, IBM is one of the largest and most profitable …show more content…

According to the survey, we found that 55 percent of all IT professionals expect mobile software application development for devices such as iPhone and Android, and even tablet PCs like iPad and PlayBook, will exceed application development on all other traditional computing platforms by 2015.

Additional IBM Technology Trends Survey findings include: * 91 percent anticipate cloud computing will overtake on-premise computing as the primary way organizations acquire IT over the next five years. * Mobile and cloud computing are followed by social media, business analytics and industry-specific technologies as the hottest IT career opportunities beginning in 2011. * 90 percent believe it is important to have vertical industry-specific skills for their jobs, yet 63 percent admit they are lacking the industry knowledge needed to remain competitive. * The top four industries in which respondents identify as having the greatest opportunity to expand their careers are Telecommunications, financial services, healthcare, and energy and utilities.

2.0 SWOT Analysis * Strength
Brand Name
Brand name is the strength of IBM Company because it plays the role of the first important player in the industry or in the field. In 2009 they were recognized as the 4th most recognized brand name in the world and they been consistently