Strengths

The market of online drinks retailing has grown very strongly these last five years, increasing by 123% between 2005 and 2010. Quantitatively, the market was valued at £370 million in 2005 and more than £740 million in 2009. More importantly, a survey of Mintel assumes that the market will continue to grow in the next five years, though more slowly (59%). By the year of 2012, which is for our business the year of setting up, the market should go past the £1 billion mark. There is a high demand among the young consumers (18-24 years old), explained by the convenience of getting the products with online drinks shopping. This is a very interesting fact for our business, as our major customers are students from the …show more content…

What could the government do in the future?
It can try to fill the pricing gap (explained in the economic trends in the next part) by implementing a minimum price per unit. They also can be stricter on supermarket pricing, to save the pubs and bars from