The CEO Institute
Bill Knaust
BUSI 630
FHSU

“An effective training program needs a high-quality program design to maximize trainee learning and transfer of training. Program design refers to the organization and coordination of the training program.” (Noe, p. 193) Doug Conant became CEO of Campbell’s Soup in 2001 in the midst of a tumultuous time for the company. Campbell’s Soup stock was hitting rock bottom and “in Conant’s words, the company had "a very toxic culture." Employees were disheartened, management systems were dysfunctional, trust was low, and a lot of people felt and behaved like victims” (Duncan, 2014). To change the culture, Conant implemented the CEO Institute to “create a meaningful …show more content…

The more Campbell’s helps the participants with their training and development, the better they perform, the more fulfilled they are, and the better Campbell’s gets at delivering training and development (Bingham and Galagan, 2011). The Institute incorporates five training modules which is phase 2 and are intensive training sessions with time to reflect and study. The entire program through all five modules is a two year program (Reardon, 2011). Module one is focused on mastering the fundamentals of leadership. This module views leadership as a craft to be nurtured. During this module, the class takes a survey that is the foundation for every module that follows. This survey creates self awareness of the participants and their personal leadership. The survey is comprised from input from the participant’s peers, supervisors and colleagues. This allows for the social learning theory and emphasizes that people learn by observing other persons whom they believe are credible and knowledgeable. At the same time, these participants learn whether or not they can successfully learn these knowledge and skills, also known as self-efficacy (Noe, p. 155). After the first module, the participants take a break to reflect and move to the second model known as “Raise Your Sights” . Here, the participants broaden their focus and explore leaders across different industries and fields. The cornerstone is attending the World