The Success of Adidas

1039 words 5 pages
Show More
THE HUMBLE SUCCESS OF ADIDAS

Nowadays, the value of sports has been increasing more and more. So, it is important to have a good quality brands for the sportsmen to wear and equipments to use. Adidas is one of the most famous companies for producing the most quality sport goods. “Many people believe that the name Adidas is an acronym that stands for "all day I dream about sports." This idea has been popularly passed around for many years, but it is utterly false. While it may be used that way nowadays, the truth is that the name Adidas actually stands for the name of the company's founder, Adi Dassler” (watchshop.com , 2013). Therefore, this essay will talk about the history, products and sponsorship.

However, Adidas have a rich …show more content…

After wearing the Reebok kits or seven seasons Liverpool were again sponsor by Adidas and worn their kits for three consecutive seasons till 2012, but now they are sponsor by the warrior sports (historicalkits.co.uk , 2012).

In conclusion, Adidas is one of the largest sports company and have a good quality products that satisfy the needs for the sportsmen. They had a rich history for 100 years. The founder Adi had faced some problems with his brother and they even got split up due to misunderstandings. Adi named the company as Adidas after he got split up with his brother and they went their own way become successful in their company. Adidas had sponsored many sportsmen, events and teams. They were the official sponsor of the London 2012 Olympics. They sponsor the kits of some teams and sponsor the equipments they need in many tournaments. Obviously, we can know that Adidas is a successful company with a 100 years history and has been distributing a good quality product. It can be true to say that the prospective trend of Adidas represents positivity over other sport brands since they fascinate in fulfilling of customer satisfaction with promising quality goods.

REFERENCE LIST

Businessinsider.com., 2011. Adidas Will Keep Giving FIFA Money Despite How Messed Up They Are. Business Insider, [online] 3 June 2011. Available at:<

Related

  • Adidas Marketing Plan
    20780 words | 84 pages

    Jackie
Smith 
 April
30,
2010
 Executive
Summary
 
 Adidas
has
been
around
since
1924
and
has
grown
to
be
one
of
the
top
companies
in
 providing
a
variety
of
high
quality
products
to
consumers
interested
in
sports.
It
is
 currently
the
number
two
brand
in
the
sporting
goods
industry,
trailing
its
main
 competitor
Nike.
Adidas
has
a
strong
focus
on
both
performance
and
style,
as
opposed
to
 Nike’s
more
pure
performance
emphasis.
Adidas
is
currently
surviving
in
its
market
but
 has
many
barri….

    Show More
  • Adidas
    2729 words | 11 pages

    How Adidas Aims to Get Its Cool Back - WSJ Page 1 of 10 This copy is for your personal, non-commercial use only. To order presentation-ready copies for distribution to your colleagues, clients or customers visit http://www.djreprints.com. http://www.wsj.com/articles/how-adidas-aims-to-get-its-cool-back-1427072066 EUROPEAN BUSINESS NEWS How Adidas Aims to Get Its Cool Back The German sports brand wants to end its long U.S. slump ByELLEN EMMERENTZE JERVELL andSARA GERMANO Updated March 22, 2015….

    Show More
  • Beyond Products
    1713 words | 7 pages

    Question 1: Evaluate the different market opportunities available to Peter, taking the financiers’ perspective. What would be your recommendations as a business angel? The success of the flow binding shows that people are looking for a better solution than the now available bindings. Hereby, it is clearly very important to keep the soft boots, as they provide the snowboarders the necessary comfort, together with the ease of the step-in bindings. However, attention need to be taken into account to….

    Show More
  • Global Marketplace
    1106 words | 5 pages

    GLOBAL MARKETPLACE According to Giddens, Globalization is an economic phenomenon which refers to the fact that “we all increasingly live in one world, so that individuals, groups, and nations become more interdependent” (Giddens, 457). Among the many economic factors driving globalization, the role of transnational corporations is particularly important. Giddens defines transnational corporations as “companies that produce goods or market services in more than one country” (Giddens, 461)….

    Show More
  • Nike Inc.: China
    5610 words | 23 pages

    ………………………………………………………………4 Section 2 | Differences in Nation Culture: the US and China ...……………………...5 Section 2.1 | Cultural Differences and Similarities ...…………………………….5 Section 3 | Competitors ...……………………………………………………………….9 Section 3.1 | Adidas ...……………………………………………........................9 Section 3.2 | Li Ning ...………………………………………………………….10 Section 3.3 | Current Positon in China ...………………….. …….......................10 Section 4 | Organisational Structure and Operations ...…………………………….

    Show More
  • Golf Equipment
    3847 words | 16 pages

    CASE STUDY #4 1. What are the defining characteristics of the golf equipment industry? What is the industry like? Even though golf had grown to be a sizable part of the U.S. economy, the golf equipment industry was faced with serious troubles in 2008. The convergence of a variety of serious hazards to the industry had caused the retail value of the golf equipment industry to decline from approximately $4 billion in 2000 to about $3 billion in 2003. Golf equipment sales had rebounded to an estimated….

    Show More
  • New Balance Athletic Shoes Case
    1745 words | 7 pages

    Operations Management and Management Science Case Study Capacity Planning New Balance Athletic Shoes Summary James Davis is the president and general manager of New Balance Athletic Shoes. The Boston, Massachusetts based company began producing corrective shoes and arch supports in 1906. New Balance garnered a reputation for quality specialty footwear when in the 1950's it began producing running shoes for men. It is the beginning of 1978 and Mr. Davis has a number of important decisions to….

    Show More
  • Nike-High End Shoe Market Survey in Bangladesh.Doc
    2224 words | 9 pages

    This report was collected from : bijoynsu@gmail.com 01. INTRODUCTION 1.1 Consumer Behavior The term consumer behavior is defined as the behavior that consumers display in searching for purchasing, using, evaluating & disposing of products & services that they expect will satisfy their needs. Consumer behavior focuses on how individuals make decisions to spend their available resources (time, money, effort) on consumption related items. That includes what they buy, why they buy it, when they….

    Show More
  • Goodlife Fitness
    12440 words | 50 pages

    Section 1: Industry Overview 1-1: GoodLife Fitness Overview Background * Established 1979. * Canada’s largest and most successful fitness company. * Over 750, 000 members across Canada. * 1 in every 45 Canadians has a Good Life Fitness membership. * Approximately 275 clubs across Canada. * Employs over 9000 associates. * Awards include: * Canada’s 50 Best Managed Companies Platinum Member status. * 10 Most Admired Corporate Cultures….

    Show More
  • Sports Sponsorship
    1793 words | 8 pages

    so many athletes, young and old, choose Under Armour over the brands they’ve been so loyal to for so many years, like Nike and Adidas? Our generation was able to witness the brand grow; it began as a company selling only its tight-fitting, sweat absorbing shirts and has now become one of the top-selling sports apparel brands in the world, alongside Nike and Adidas. Of course Under Armour’s….

    Show More

Popular Essays