marketing mix of amazon

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The marketing mix is the combination of marketing activities that an organisation engages in so as to best meet the needs of its targeted market. Traditionally the marketing mix consisted of just 4 Ps with 3 extras; an example of marketing mix is Amazon.
The most difficult task for any organization is creating an all-around environment which allows a group of customers to feel comfortable purchasing their products or services. The strategy requires the organization to determine the ideal products or services at the right price, getting sold in the correct location, to the right customers, the type of incentives offered, payment and delivery of product, the edge of their product and within the proper time frame. My paper intends to …show more content…

My paper intends to describe how Amazon.com uses the marketing mix to ensure an ideal environment for consumers, and displays how the 7ps are implemented.
Amazon was founded in 1994 and is considered the largest e-commerce retailer in America. In 20 years this organization has become a fortune with 500 companies that have dominated the e-commerce market which has displayed unique growth and understanding of their market and their client needs.
Amazon is a very successful organization, they have experience many threats from other competitors, market fluctuations, and basic uncertainties within the market. However, the firm intends to handle these issues by looking toward their future and addressing the initiatives and long-term goals of the organization.
The marketing mix is the combination of marketing activities that an organisation engages in so as to best meet the needs of its targeted market. Traditionally the marketing mix consisted of just 4 Ps with 3 extras; an example of marketing mix is Amazon.
The most difficult task for any organization is creating an all-around environment which allows a group of customers to feel comfortable purchasing their products or services. The strategy requires the organization to determine the ideal products or services at the right price, getting sold in the correct location, to the right customers, the type of incentives offered, payment and delivery of product, the edge of their product and

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