Assignment on Samsung Mobile Phones

Samsung Electronics Group is a South Korean multinational conglomerate company headquartered in Samsung Town, Seoul. It comprises numerous subsidiaries and affiliated businesses, most of them united under the Samsung brand, and is the largest South Korean chaebol.

Notable Samsung industrial subsidiaries include Samsun (the world's largest information technology company measured by 2012 revenues), Samsung Heavy Industries (the world's second-largest shipbuilder measured by 2010 revenues), Samsung Engineering and Samsung C&T (respectively the world's 35th- and 72nd-largest construction companies), and Samsung Techwin (a weapons technology and optoelectronics manufacturer). Other notable subsidiaries …show more content…

For e.g., LG nexus 7

Then Samsung Galaxy S II was launched with a price of 25000, it had a lot of special and latest features which other competitors did not have, thus demand for this product increased, therefore, supply also increased. With increased supply and competitors entering the market with the same specifications of the product in the market, the demand decreased in the market. Therefore, prices fell and is now priced at Rs. 22000 in the market.

Then Samsung Galaxy S III was launched, which has been rated as the best android phone at the time of its launch. This product created huge demand in the market, because this phone had all the possible and latest features at an optimum price which other companies and had not introduced. It had beaten the demand for iphone 4 because having almost the same features like iphone 4, it was priced at Rs. 38000 whereas, iphone 4 was priced at Rs. 44000 at the time of its launch.

Some facts about Samsung Galaxy S III

Samsung's Galaxy S3 overtook Apple's iPhone 4S in the third quarter to give the South Korean firm the world's best-selling smartphone model for the first time ever

"The Galaxy S3 captured an impressive 11 percent share of all smartphones shipped globally and it has become the world's best-selling smartphone model for the first time ever,"

Positive feedback was given regarding battery life, ease