BA MAGAZINE PUBLISHING

EDITORIAL PRACTICE

Assignment 2: Understanding and practicing the creative process of feature commissioning in consumer magazines

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Word Count: 2,786

GEORGY MOORE

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1.0…………………..………………….Introduction

2.0………………..…………………..Management

3.0……………………………………….Leadership

3.1……………………………Leadership Theories

4.0……………………Motivational Drive Theories

4.1………………….Intrinsic and Extrinsic Theory

5.0………………………………The Right Balance

6.0…………………………………..…..Conclusion

MONEY OR PASSION? What is the right motivator?

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1.0 Introduction
This report will be analysing the two roles with managing and leading a team. There will an explanation of qualities and key skills that are needed and then …show more content…

A leader has to look into what their past performances have been like and when there has been success in the magazine, targets have to be set, priorities, and improving any skills certain staff have including behaviour and knowledge. (Adair, J. The John Adair Handbook of
Management and Leadership. 2004. Thorogood)

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3.1 Leadership Theories
There are a number of theories that apply to leadership these include:

The Trait Theory - This assumes that people inherit certain qualities and traits that make them suited to become a leader. The trait theory often interprets that people are born with the characteristics of a leader and have certain behavioural patterns shared by leaders. This includes confidence, integrity, warmth and fairness like stated earlier.
Contingency Theory - This theory focus’ on an environment that might determine the outcome on a leaders skills and if they are best suited to the situation. According to this no leadership is the best and success depends on their style, qualities and how the employees follow their leader.

The “Great Man” Theory - This states that leaders are “born to lead” and that skills are inherited within a person. This portrays a person as a heroic figure and someone to look up to in the work place. The term was used because at he time a male was seen as the gender to portray a leader role.

Behavioural Theory - This theory is quite