Jet Blue Case Study

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1. The decision maker in the Jet Blue case was former CEO David Neeleman. He was the person who started Jet Blue and formed it to become a low cost airline provider, providing luxury and comfort and destinations to various cities at a low affordable cost. He understood how to cut cost and keep operating expenses low, and as a result Jet Blue had rapid expansion and flew to 53 destinations in 21 states, including Mexico, Puerto Rico, and the Caribbean. Up until 2007, when David Barger took over, Neeleman made Jet Blue prosperous and consistently made strategic moves in order to produce the best outcome in the areas of maintenance, total operating expenses, and benefits. Even as a response to the ice storm in 2007 where passengers were …show more content…

| Jet Blue | America West | AA | Continental | Delta | Northwest | Southwest | United | Us Air | Pilots & Copilots | 0.73 | N/A | 0.9 | 0.79 | 0.83 | 0.74 | 1.28 | 0.69 | 0.83 | Total Salaries & Fringe Benefits | 2.91 | N/A | 4.79 | 3.82 | 3.95 | 3.79 | 4.8 | 4.16 | 4.13 | Fuel & Oil | 4.87 | N/A | 5.72 | 5.26 | 5.67 | 5.94 | 4.54 | 5.85 | 5.63 | Maintenance | 0.9 | N/A | 1.75 | 1.34 | 1.27 | 1.48 | 1.26 | 2.13 | 2.11 | Rentals | 0.49 | N/A | 0.38 | 0.85 | 0.21 | 0.26 | 0.27 | 0.34 | 1.26 | Landing Fees | 0.33 | N/A | 0.32 | 0.33 | 0.21 | 0.31 | 0.43 | 0.32 | 0.24 | Advertising | 0.2 | N/A | 0.13 | 0.14 | 0.12 | 0.08 | 0.31 | 0.07 | 0.03 | General & Administrative | 0.53 | N/A | 0.85 | 0.92 | 1.07 | 0.85 | 0.9 | 1 | 0.25 | Other Operating Expenses | 1.94 | N/A | 4.24 | 6.15 | 8.45 | 6.54 | 1.35 | 5.26 | 7.81 | Total Operating Expenses | 12.17 | N/A | 18.2 | 18.81 | 20.95 | 19.25 | 13.85 | 19.13 | 21.45 |

| Jet Blue | America West | AA | Continental | Delta | Northwest | Southwest | United | Us Air | Pilots & Copilots | 9 | N/A | 3 | 6 | 5 | 8 | 1 | 10 | 2 | Total Salaries & Fringe Benefits | 8 | N/A | 2 | 5 | 6 | 4 | 1 | 3 | 4 | Fuel & Oil | 8 | N/A | 3 | 5 | 4 | 1 | 10 | 2 | 5 | Maintenance | 10 | N/A | 4 | 5 | 8 | 6 | 9 | 1 | 1 | Rentals | 4 | N/A | 6 | 3 | 10 | 9 | 8 | 6 | 1 | Landing Fees | 6 | N/A | 5 | 5 | 10 | 7 | 1 | 2 | 3 | Advertising | 5 | N/A | 5 | 6 | 7 | 7 | 1 | 9 | 10 | General

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