MARKETING STRATEGY OF DOMINOS PIZZA
SUBMITTED BY HEMANTA DAS ROLL- F-028 SUBMITTED TO PROF. AJAY PANDIT

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COMPANY PROFILE
DOMINO’S PIZZA Domino's Pizza is an international fast food pizza delivery corporation. It was founded by Tom Monaghan. There are currently about 8,500 corporate and franchised stores in 55 countries, including all 50 US states. It was the second-largest pizza chain behind Pizza Hut in the United States. In 1967, the first Domino's Pizza franchise store opened in Ypsilanti. Domino’s continued to grow and in 1978 opened its 200th store. On May 13, 1983, Domino's opened its first international store, in Winnipeg, Canada. That same year, Domino's opened its 1,000th store overall, and by 1995 Domino's had 1,000 …show more content…

While they plan to expand traditional domestic store base primarily through opening new franchise stores, they will also continually evaluate mix of Companyowned and franchise stores and strategically acquire franchise stores and refranchise Company-owned stores. Store-level economics of business model, the growing international demand for delivered pizza and the strong global recognition of the Domino’s Pizza brand. International stores have produced positive quarterly same store sales growth for 60 consecutive quarters.

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SEGMENT OVERVIEW
It operates in three business segments: • Domestic stores. Domestic stores segment consists of domestic franchise operations, which oversee network of 4,558 franchise stores located in the contiguous United States, and domestic Company- owned store operations, which operate network of 489 Company-owned stores located in United States;

• Domestic supply chain. Domestic supply chain segment operates 17 regional dough manufacturing and food supply chain centers, one supply chain center providing equipment and supplies to certain of domestic and international stores and one vegetable processing supply chain center.International segment oversees network of 3,726 international franchise stores in more than 60 countries. International segment also distributes food to a limited number of markets from six dough manufacturing and supply chain centers in Alaska, Hawaii and Canada (four).

International